Social Media's Impact on Global Business

MGMT8110–Global Business

Perspectives Professor Name: Rupinder Sodhi

email:rsodhi@conestogac.on.ca

Winter2020

Final Essay Writing Assignment

(Worth 25% of Course Grade)

Delivery Method: Uploaded to Assignments Section of eConestoga, under category Final Essay Submission

Due Date: Tuesday, April 14, 2020 not later than 11:59 PM

Late Submissions: After Class deadline: 10% loss in marks for per day late

After 3 days: The final essay automatically receives a zero mark

Essay Requirements:

The essay is a well-structured research paper that opens with an introduction (introduces the Thesis Statement), well-

researched arguments (minimum 2-3) with a clear conclusion in support of your Thesis Statement.

Based on your approved topic write and submit an essay which has the following elements:

1) Introduction: An introductory paragraph that catches the reader’s attention and states the relevance of your topic (any

background or current issues), identifying your Thesis Statement.

2) Body: The body should be formatted with arguments which support and defend the Thesis Statement. These

arguments need to:

i. Be well organized and flow from a logical start to a strong conclusion.

ii. It also needs to demonstrate the significance of your topic from a global business perspective.

iii. Clearly support, defend or justify the thesis as present.

IV. Be analytical and show your abilities to develop clear ideas with originality of thought.

V. Include evidence to demonstrate width/depth of research.

VI. To be written in descriptive form by not inserting any image, graph or table etc.

3) Have good quality writing:

i. Grammar, punctuation & spelling are virtually flawless.

ii. Language and word choice are appropriate throughout.

4) Be well formatted and pleasant to read:

i. Has an opening and concluding sentence.

ii. The essay follows scholarly conventions including proper formatting, citation methods and is virtually flawless.

5) Be original:

i. Your paper can use quotes from your research, but cannot comprise more than 10% of your

paper.

ii. Make sure you take advantage of the Originality Check available on eConestoga.

iii. During Originality Check on Turntin if it is found that essay content has been put in without using

appropriate citations or referencing then a case of Academic Dishonesty will be filed.

iv. Before the due date in order to conduct Originality Check, you may make a multiple number of essay submissions

into the assignment folder. However, your latest submission will be treated as your final submission.

6) Have the following length and format:

i. Between 10 to12 pages excluding title page and reference pages in

Times New Roman or Ariel, 12 points font & double-spaced

ii. Title Page must include:

 Course Name, Code and Section

 Semester – Winter2020

 Essay Title

 Student Name

 Professor Name

 Date of Submission

7) Create a thread:

Starting from the Thesis Statement, create a thread of logic that will follow throughout the essay. This thread will be

built on your research findings.

i. The thread needs to be directly related to your thesis.

ii. Creating a thread means it will have an introduction, body, conclusion – all focused on supporting the Thesis

Statement.

8) Wrap up your essay with a strong concluding paragraph that summarizes your essay with a strong concluding paragraph

that summarizes your arguments and affirm your Thesis Statement. In references use the APA standard formatting (sixth

edition).

Your Essay will be evaluated using the following rubric:

Excellent 9-10pts Good 7-8 pts Average 5-6 pts Poor 1-4 pts

Essay Arguments (50%)

Organization

Essay proceeds logically from

start to finish and is coherent

throughout.

Essay includes some logical

inconsistencies, but they hardly

detract from the overall coherence of the argument

Significant logical

inconsistencies in parts of the

paper make the

overall credibility of the argument somewhat dubious.

The essay is illogical, incoherent,

and as a result completely

unconvincing.

Thesis Quality

Thesis, whether implicit or

explicit, is absolutely clear

and highly original.

Thesis, whether implicit or

explicit, is clear and

deliberate. Essay

effectively recognizes a

variety of points of view.

Thesis is identifiable in

some form, with effort.

Essay does not contain–either

implicitly or explicitly-a thesis.

Objectivity

Essay demonstrates a

masterful grasp of all

sides of the issue.

Essay effectively recognizes

a variety of points of view.

Essay is clearly, albeit

unintentionally, partial. It

either fails to deal with

contrary points of view out

of ignorance or deals with them unfairly.

Essay is deliberately not

impartial. The author has used

the paper as a pulpit instead of as

a framework for rigorous critical

analysis.

Analysis

Analytical abilities on display

are clearly superior and

reflect an originality of

thinking.

Analytical abilities on display

demonstrate an ability to

separate ideas into their

component parts.

Analytical abilities on

display are inconsistent.

Some ideas are clear and

fully understood; others are

not.

Paper reproduces arguments

from other sources without any

evidence of understanding.

Evidence supporting arguments and Thesis Statement (35%)

Depth

Essay draws from sources

that represent the best

information on the subject.

Quantity exceeds

expectations.

Essay draws from a legitimate

variety of information. Quantity

of sources meets or exceeds

expectations.

While the essay might draw

from a number of sources,

but the information obtained

is largely surface level.

Essay is drawn largely, if not

exclusively, from

inappropriate material.

Breadth

Essay draws from an

impressive variety of

sources and perspectives.

Essay draws from an

acceptable variety of

sources and

perspectives.

Sources either come from

a single perspective or are

insufficient to meet the

demands of the

assignment.

Sources are both

excessively limited in

quantity and

Represent an excessively limited point of view.

Synthesis Presentation of the

evidence demonstrates a

masterful understanding

of its themes, both specific

and general.

Presentation of the

evidence demonstrates

a clear understanding of

its themes, both specific

and general.

Presentation of the

evidence demonstrates

a flawed

understanding of either its

specific or general

themes.

Presentation of the evidence

demonstrates a flawed

understanding of both its

specific and general themes.

Relevance

Evidence is directly

applicable to the analysis

throughout

Evidence is largely

applicable to the

analysis throughout.

Some of the evidence is

clearly tangential and

detracts from the

credibility of the argument.

Evidence does not

contribute to a fulfillment of

the goals of the assignment.

Quality of Writing (10%)

Grammar & Language

Grammar, punctuation,

spellings are virtually

flawless. Language and

word choice are

appropriate throughout.

Limited flaws in grammar,

punctuation, and/or spelling

do not detract from the

overall message of the

essay. Some minor

problems with language and

word choice are noted, but

not problematic.

Significant flaws in some

of grammar, punctuation,

spelling, language and/or

word choice.

Paper is incoherent because

of flaws in grammar,

punctuation, spelling, language,

and/or word choice.

Quality of

Format (5%)

Essay follows scholarly

conventions including

proper formatting & citation

methods which are virtually

free from flaw.

Only minor flaws in terms of

scholarly conventions

including formatting & citation

methods.

Significant flaws in terms of

formatting & scholarly

conventions (likely

including problems with

citation methods).

Paper displays a blatant

disregard for proper formatting

& scholarly conventions.