English Assingment

The Pitch will begin with your choice of local organization with a professional argument for why they make a good CM candidate. This will entail some research on your part!

NOTE: We strongly recommend a local organization, not a national franchise or big-chain store. Think like a freelancer here -- who could use help with marketing?

NOTE -- Read this article for the kind of research that supports a content-marketing campaign: Preparing your Killer Marketing Pitch (Links to an external site.)Links to an external site.

· Should include reasoning, stats, audience analysis 

· Who is the organization’s “readership”? Who is impacted by the business?

· What things do they want to know?

· Organization’s local economic and/or social influence

· Intent (“flavor”) of relationship vis-a-vis market -- how will this content marketing strategy differentiate client from competitors? E.g. -- a local garden nursery can provide information about how to care for plants, but that is pretty standard -- what could it do to be different?

· Hyper-local plant care

· Design tips

· Photo shoots

· Profiles of customers’ gardens

· 2-3 ideas for long story pieces

· 2-3 ideas for shorter, information-driven content

· Images

· Schedule of completion

Link for research that supports a content-marketing campaign:

https://moz.com/blog/preparing-your-killer-content-marketing-pitch