Marketing Project

INSTRUCTIONS FOR THE ADVERTISING PROJECT

1. Your task is to create an advertising campaign for a company’s product or service. 

2. Think about an idea for a company, such as a lawn service, beauty shop, restaurant or cafe, floral shop, maid service, child care, pet care, car care or any type of business in which you might be interested. 

3. Create a theme, such as opening day, or Holiday, Christmas, Easter, Back-to-School, or any type of theme that would work well for your business.

4. Use well-written sentences to explain the purpose of your advertising campaign.

5. Identify the target market (customers)—age, gender, other demographics or profile.

6. Determine when the campaign will be launched and for how long.

7. Determine the estimated budget. 

8. BE CREATIVE--here's your opportunity to include an art piece, flyer, direct mail, storyboard, radio script. 

9. The project needs to be approximately 7 to 10 pages in length double-spaced, and include a cover sheet, Table of Contents, and a reference page with your sources including internet, books, and even interviews. (Use your textbook as a one reference.)

Add a cover sheet with the following:

· Title of your project

· Your name

· Advertising and Sales Promotion MRKG 2349

· Dr. Lupinacci

· Date

Make this project fun! 

Start early!

Your campaign will be evaluated on purpose, creativity, accurateness, grammar, spelling, and punctuation.