Marketing Ethics Discussion - Module 12
Marketing Ethics Discussion - Module 12
Using the attached article “Creeks, fearful of 'losing children from the tribe forever,' sue opioid makers and distributors” that illustrates an ethical issue regarding marketing products, services or ideas. Obviously, issues related to targeting vulnerable audiences, product safety, manipulation or deceptive promotion, or those involved in the supply chain might apply. Identify the ethical issue and include that in the title of your posting. Make sure to include a link to the article or a PDF version of the article attached to your post. Then, answer the following questions:
1. What are the basic facts of this example? 2. Who are the stakeholders besides the obvious? 3. Address any alternatives in handling this situation. Use moral imagination. 4. How would you handle this situation? Remember, you are entitled to your own opinion but not your own facts. Base your decision upon the facts, the stakeholders, and the various theories for evaluating the alternatives.
Your paper should be limited to just a few yet concise paragraphs. Concise means you use only the necessary space to accomplish your objective. It does not mean short; you must be thorough/complete AND concise.
Please make sure to proofread for writing errors