The best way to combine sustainability and Business Model is (How firms do business “How to create and capture value”):
For example:
the creating value is who is the customer
the capture value is how to make money in our business
Also, I want to include the Activity systems which has two parts Design Elements and Design Themes, what i need is just Design Themes from the Activity systems. Because of the sustainability maybe comes from one of the Design Themes, but not yet identified in any literature that why I would like to include it and do more investigation.
the Theory
Disruption theory, I want it to be my theoretical lens because the research will be in the Bottom of Pyramids BoP.
Note :
2 points about the problem need to be describe.
2 research questions that match the literature.
The introduction and conclusion should meet the literature and context.
the project not about product innovation.
the project is about Business Model Innovation.
I posted 2 articles about Business Model and Activity systems to use it as start point.