Assignment 9: Story Pitch first

Write an email pitch to fashion and lifestyle bloggers or to reporters for traditional media such as TV and magazines for a clothing item and the design expertise of Regine Chevallier. Her website is http://www.reginechevallier.com. Be sure to read about her before crafting your message. She has an interesting life story that may help you make a connection with the targeted writer. She is your client.

background Monica Bennett, an Florida International University graduate in public relations, created this assignment. She gave it as part of a class lecture in PUR 4100. Chevallier is Bennett’s client; the two work and socialize together. They wear many of the designs.

story pitch Research the targeted blogger or writer so that you pitch the clothing item best-suited to that person's interest. For your reference, see the infographic on pitching writers. You can use the bloggers from the following examples.

Remember that in the pitch, you must: A) Make a connection with the writer B) Present a clothing item that's appropriate to the writer and his or her audience. Choose 1 item and pitch that. C) Have a call to action that can lead to publicity.

Many items to pitch Accessories Blouses & tops Bottoms Caps Casual chic Hats for women Casual sportswear Dresses Fall & winter hats Jackets & blazers Jumpsuits Men’s hats Men’s jackets & shirts Resort hats Sandals T-shirts Under-$100 items

Say nothing. Just cut to the chase. Say something personal after reading recent blog posts to show that you’re familiar with the person’s interests. “I know you’re busy, so I’ll be brief.” “We met at ___” or “We know each other through ___” Small talk that’s not phony.