web analyze the grade

In other words, add some connection between every section. Eg: for next section, I’ll analyze top-level analytics. This section… just make this paper more storytelling.

3. Indicate every figure like figure 1, 2… and analyze which figure, we must indicate it. Eg: we can see xxx in figure 1.

  Part 1. In this section, start at the beginning. State your client, explain the mission/business, and tell me about the time frame of the study you’re about to present.    Next, make the case for why the client should care about search performance.     Part 2: Summarize the overall acquisition pattern. (If this looks familiar, it’s because you did this for your last assignment). Compare the actual performance to Avinash’s healthy traffic model.    Please look at qualitative measures this time, and tell the reader if search visitors are higher quality visitors than other groups.     You might include a table that looks something like this (the qualitative factors are underlined)                           % from             pages/visit      visit duration         %new        Bounce    Direct   Referral   Search   Campaigns       Summarize the main findings from this section, and now we’ll look at keywords       Part 3. Search keywords   Look at the top search keywords. Set your view to capture the top 250 keywords. Export the keywords to a spreadsheet for further analysis.

Acquisition > all traffic > channel > click “organic search” > reset show rows to 250

The instructor said you can analyze things focus on those under openlands service like “birds in my neighborhood”, “tree keepers”, “Openlands Lakeshore Preserve”…

a. how prevalent is the brand in the keywords? The location(s)?

1. are there any common abbreviations or misspellings evident?

1. any other surprises, patterns or insights? Note them here:

    Part 4. Visualize your keywords   Using your spreadsheet of keywords, select the keywords, copy to clipboard, and paste into a visualization tool (available at wordle.net) (an alternative is IBM Many Eyes, registration required). Manipulate the word cloud until it looks good and tells the story effectively. Create a screen grab of it.

I have already made it. So you don’t need to do it.   Next, remove the most prominent keywords. Typically these relate to “phone book” kinds of information, such variations on the brand name and locations. You can use global search and replace to eliminate them. Recopy to clipboard and create another word cloud.

I did it too.  

  Discuss what the two word clouds show about what people are searching for.   Part 5.    Thus far, you’ve done your analysis on keywords in use on the website. But what if those are not the most effective keywords? Using a keyword tool, create an aquarium of high-value keywords for your client.   There are many keyword tools online. The best is part of the Google AdWords package; unfortunately, it requires a fairly lengthy sign-up. A Google search for “keyword tools” should lead you to some more options.   Note which keywords are not present or prominent on the website. What you need to do here is show where there are major disconnects between the best keywords available and the ones that are currently in use on the website. Create a list of preferred keywords and compare with existing keywords. Support your list with evidence.   Part 6.    If your site has “site search” enabled, please identify the internal search keywords and run a tag cloud for that. If site search is not enabled, then just note that, recommend that it be enabled, and move on. The instructor said I just need to say like: “I have no report about this part. Because openlands has “site search”, but Google analytics doesn’t have correct measuring it. So I suggest they fix it.” But I didn’t completely catch and I cannot understand the sentence “Google analytics doesn’t have correct measuring it”. Can you rewrite it?

Part 7.   SEO check:   Please look at the home page and one interior page (your choice) and evaluate each for SEO best practice.  Reproduce the Google snippet for each. Suggest improvements where applicable. Use the handout from class to guide your inquiry (SEO for content creators) I have already finished the handout form. The first figure is home page, the second figure is one interior page (Advocacy page). Then suggest improvements where applicable. So you don’t need to care about “ok” part.

Part 8.

Conclusion: summarize search strengths and weaknesses. Recommend a work plan.