project
Innov Matrix + Instructions (2)
| Business Category -- Value Creation | ||||
| Innovation Type | Product | Service | Process | Business Model |
| Radical Innovation (Guy Kawasaki - "Jumping Curves") | ||||
| Disruptive Innovation (Christensen - seeds of new innovation known to existing companies) | ||||
| Sustaining/Incremental Innovation (Christensen) | ||||
| Blue Ocean Innovation (leap in value & decrease in cost) | ||||
| Innovation via Discovery OR Creation (Alvarez & Barney) | ||||
| "Innovation Identification Matrix" Instructions | ||||
| Part 1: Using your best "search" skills, please comb your business informaton sources and provide an example of each type of innovation | ||||
| by company category - value created. Please enter the name of the company and the corresponding innovation into each cell in the matrix | ||||
| shown above. Once completed, your matrix will identify and list a total of 20 companies and their innovations. | ||||
| Part 2: Having identified your 20 innovations by type and category, please provide a brief description (short paragraph) of each innovation | ||||
| and its characteristics. 1. Identify what you believe to be the source of the innovation. Questions to consider: is it a solution to a problem? | ||||
| Does it satisfy a need? Does it represent a new opportunity obtained through discovery? Obtained through creation? 2. In describing each | ||||
| innovation be sure to explain/justify your choice and designation of the specific type. | ||||
| Part 2 written summary and description: 5 - 7 pages |
&"Calibri,Regular"&K000000BUS 5488 “Innovation Identification Matrix”