interviews

Person’s name : Tracey Flood

Position: Sr. Divisional Brand Management Director- Kid’s T 972.431.4669 F 972.531.4669

Email: tflood@jcp.com

Headquarters of the company: JCPenney Purchasing Corp Address : 6501 Legacy Dr, MS  Plano, TX. 75024 jcp.com

additional 5 question :

· What is the most challenging part of creating a positive brand image in the consumer’s mind?

· How do you position your brand against competitors?

· As a Brand Director , can you ever incorporate your own personal taste into the displays?

· What are some of your favorite marketing campaigns?

· How do you stay updated on the latest tools and trends?