Announcing Bad News to Employees—Loss of Best Client. 1page long
Your public relations firm, Applause, has a reputation in the industry for staging successful retail pop-ups and events. Your expertise in supporting Indigenous fashion designers and retailers is unrivalled in the Greater Vancouver Area. You were surprised when you received a text yesterday from your best client, Colleen Kuyass, that she had lost faith with your company and was now working with another PR firm. This is a major blow to your small company but you sense that Colleen's unhappiness had something to do with the recent departure of Tarah Setso, who managed Colleen's account but left three months ago to take a position with the Council of the Haida Nation. Although Edward Nunez did his best to step into Tarah's shoes, he and Colleen never really connected and you later realized he lacked experience in supporting Indigenous clients and had given her account less attention in preference to newer clients. As a result, Applause fell behind in planning events to launch Colleen's new line of sustainable winter clothing. While you don't wish to cast blame, you need to inform your employees of the loss of this important client.
· Note: The bad news can’t convey directly after the salutation. It should be described and justified then convey the news. Don’t use unfortunate or sorry to inform. Indirect writing plan for bad news
· Opening: begin with a buffer
· Middle Explanation: provide a solid, reasonable explanation
· Middle State the Bad News: phrase it to minimize impact and, if possible, offer an alternative
· Closing: end with a goodwill statement