In Depth SWOT Analysis

Ideally your week 3 paper will serve as a foundation for your final, although you are NOT permitted to simply copy and paste you need to update all content based on my feedback and really the only mirrors of your week 3 and week 5 paper should be your background sections with any edits I map out for you. Please reach out with questions.

Let's say you are researching Coke: * Pull the Annual Report (this will help you craft your thesis which should be 1 page)

* Pull reports from major competitors like Snapple and Pepsi (this will help you craft your background/market analysis which will be 1 page)

* Pull current stock prices from Coke and all competitors using Yahoo or MorningStar (this will help you again craft the background/market analysis)

* Research and conduct SWOT (you can use academics and textbook sources here) 5 pages

* Include methods and processes from strategy concepts we discussed in class

* Use textbook methods to conduct academic research using Google Scholar or online databases from the Writing Center

* Based on SWOT outcomes create a strategy that meets the organizational goals outlined in the annual report (this will be 1 page)

* Use industry examples from best practices like those used at Amazon, Apple, Google, Starbucks, Wells Fargo (large high-performing organizations essentially) to support why your strategy and how your strategy and who your strategy will impact (again part of the 1 pages)

* Use 1 page to describe how you measure and know your strategy worked. Make sure if you are doing for-profit research (like Coke) that you include how much you expect stocks to go up, how many investors you would like to attract, and how prices of products will be impacted.