Powerpoint Public Relations
Implementing Public Relations
Hillary Houston
Com 227
Amy Potter M.A.
Introduction of myself Hello IM Hillary . I going to give details about implementing of Public Relations
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History of Public Relations
Julis Caesar publicized his work demonstrate to the public the effectivess of leadership
Ivy lee significant in changing the public perception of different indiviuals and government agenies
First World Assembly of public relation Mexico city 1978 was the art and social science of analyzing trends, predicting their consequences ,counseling orginzational leaders, and implementing planned programs of action.
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*Julis Caesar
* Ivy Lee becomes first practitioner of modern pub
*First World Assembly of Public Relations
PR
Public Relations define strategic communication process that build mutually beneficial relationships between organization their Public
(PR pg 23)
*investors
*Stakeholders
*Employers
*General Public
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Read the definition of Pr and give examples of Pr
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Ethics Issues
Arthur Page was hired by AT&T first vice president public relations to advocated “Be sure deeds match our words (pg Pr 142)
PR emolyees must act as the conscience of the company
Understanding difference basis in cultural decisions provides knowledge on diversity and its impact on PR directive
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Tell about the first person to intro ethics and explain what that means
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