Sept 2022 Week Four

Internal Factors

Weight

Rating

Weighted Score

Comments

Strengths

Strong Corporate Culture

0.2

3

0.6

Amazon’s work culture is intense in nature, but very effective in terms of results achievement. It is one of the reasons that has enabled the organization to confront competition in the online business (Solanki, 2019). This factor has a relatively high rating because the company’s culture has been vital in its success.

Skilled workforce

0.2

2

0.4

Employee training is one key factor that Amazon upholds highly. The organization invests heavily in employee training. Regular training is necessary for adaption in the industry (Baboolal-Frank, 2021).

Strong brand portfolio

0.2

3

0.6

Amazon has invested in in creating a brand that is not easy to compete. It enjoys brand loyalty and good customer ratings.

Success in developing new products

0.04

2

0.08

Amazon takes pride in continuous innovation and development of new products. The business has diversified from selling books to music, household items, office items, and cloud services. Amazon cloud is new game changer in the market in terms of data protection and storage (Baboolal-Frank, 2021).

Weaknesses

High rates of attrition in the work

0.2

3

0.6

In as much as Amazon has the best working culture, there is too much pressure on the workers that results in high attrition rates and high expenses in employee training

slow-paced investment in research and design

0.1

2

0.2

Amazon’s investment in research and design does not match the pace of changes and competition in the industry. The organization operates in a fast changing and very competitive industry. There is ease of entrance, new businesses with new approaches are entering the industry rapidly (Baboolal-Frank, 2021)..

Insignificant Success outside main business

0.04

1

0.04

While Amazon has always been the leader in terms of diversity, the revenue figures indicate that the new businesses and products are yet to yield a significant increase in earnings (Luo, 2020).

Lack of international language customization in its websites

0.02

1

0.02

While Amazon serves the global market, the assumption that all its customers can read and understand English will affect its expansion in non-English-speaking markets (Luo, 2020).

T otals

1

17

2.54