SWOT, BCG, IE Matrix
IE
| IE | ||||||||
| Scroll down for IE Matrix and Table | ||||||||
| THE IFE TOTAL WEIGHTED SCORES | ||||||||
| Strong | Weak | |||||||
| 4.0 | 1.0 | |||||||
| High | ||||||||
| 4.0 | ||||||||
| THE EFE WEIGHTED SCORES | ||||||||
| Low | ||||||||
| 1.0 | ||||||||
| Division | Firm's Division Revenues | Estimated IFE Score | Estimated EFE Score | |||||
| Chicken Sandwich Division | $600 | 3.8 | 3.9 | |||||
| Catering Division | $570 | 2.8 | 3.2 | |||||
| Licensing Division | $42 | 2.2 | 2.9 | |||||
| International Division | $180 | 3.2 | 3.0 | |||||
| Digital Division | $350 | 3.0 | 3.2 | |||||
3.8 3.9 600 Catering Division
2.8 3.2 570 Licensing Division
2.2000000000000002 2.9 42 International Division
3.2 3 180 Digital Division
3 3.2 350
Return to Part I
/xl/drawings/drawing1.xml#'PART%20I'!B171