Entrepreneurship & new venture creation
IDEATION
Difference between Creativity and Innovation
Creativity
generate new ideas
Innovation
Process for transforming
IDEAS into
PROFITABLE
SOLUTIONS
2
Idea + successful implementation= innovation
Creativity Innovation
3
Think vs Act Creativity Think from different
angles
Innovation Act around one
set of ideas
4
CREATIVITY IS A KEY PART OF
THE INNOVATION PROCESS
• Generate ideas – that solve a problem
• Create a matrix with scoring criteria to assess these ideas.
• Assess the pros and cons - which idea is the ‘best’ idea for you.
• Constantly generate and iterate on your ideas.
• Get feedback from others.
Idea generation
CAN YOU LEARN TO BE
CREATIVE?
IDEAS
QUANTITY VS QUALITY
HIGH QUALITY IDEA
DIFFERENT, UNIQUE, PROVIDES
GROWTH, REPRESENTS SALES
– PROFIT
We need high Quantity of ideas … to reach Quality
• INSPIRATION vs HARD WORK
High Quality idea
M-Curve – time and Innovation
VALUE
Old
Ideas
New
Solutions
TIME
3R’s process
R (RECORD)
R (RECALL)
R (RECYCLE)
Steps before starting a business
Process
Focus - Challange (Field of interest)
Focus - Challange (Field of interest)
Research
Market, Competitors, Target usage and habits
Research
Market, Competitors, Target usage and habits
Value Proposition
Value Proposition
Target Target
Business Model
Business Model
Ideation Ideation
1st draft Idea Find a NEED Concept Solution Plan
OPPORTUNITY Good ideas
Evaluation
Marketing and Sales Plan
Marketing and Sales Plan
Finance Finance
Organizational
Chart Organizational
Chart
• 1st we need Quantity of ideas
• MULTIDISCIPLINARY Team work
• Respect – there are no bad ideas
• Built on someone else idea
• Describe the idea in detail
Rule of creativity
• Idea – short run deliver service – that AMAZON is not offering at the moment
– How can we have the first clients (SHOPS/RESTAURANTS…) in
our App?
– How can we have our first Final Clients (Users of the app)
– How can we get user friendly app?
– How can we deliver that fast?
– How can we get feedback?
Glovo
• How can we make pizza for all type of people
• Pizza for people that lives in another planet –
– Pizza that is for aliens - green
• Pizza that is Green
• Green PIZZA for VEGETERIANS -
Ideation
• How can we engage Children to eat vegetables
• GREEN DOUGHT PIZZA WITH VEGETABLES
Ideations
Quick
idea
here
Quick
idea
here
Quick
idea
here
YES BUT
YES AND
Tips for Filling Out the Bulbs
Write as
much detail as possible
so others can
understand. Add extra
information
for
clarity.
Take this seriously!
Your ideas may be
reviewed by other
people and shared
with others.
Write MORE
than 1 - 2 words.
1-Word Ideas
• A list of questions around our challange
• HOW MIGHT WE ?
Generate a Question BANK
• IMPROVEMENTS - SCAMPER
– Product / Service / Distribution / Social Media
• DISRUPTIVE – WORD ASSOCIATION
–Completely different
Ideation techniques
SCAMPER
• Question Bank
• How can I develop a user friedly app?
• How can I make my shopping app well known by the final clients?
• How can I get good reviews on my app?
• How can I generate profit from my app?
Challange – How can we make the
shopping experience more efficient?
• Substitute
– Add Advertising instead of Info about my products at the visible place.
• Combine
– With another healthy products company
• Healthy Shopping List
– With budget information
– With Membership – scan and know calories!
• Offering the app to NUTRITIONISTS
• Adapt
– For different type of diets –
• Offer to different type of doctors – Diabetes…
– Multilengual
• Help foreigners - shopping list for a country – Where to find the products
• Modify
– Per week – to modify the look and feel every week
– Light – no storage issues
How can I generate profit from my app?
• Put in another use
– For doing the order to the supermarket
• App/section in the supermarket website
– Menues – recipies – order
– Introduce our own recipie
• Famous recipies
• Exclusive recipies
• Eliminate
– Steps for the user
– Eliminate annoying advert – Membership is the profit
• Reverse
– Video – invite you to develop the shopping list from that
Efficient shopping list
• Question Bank
• How can we
– Make it more popular?
– Make it good ratio value for money
– Make it sustainable?
– Make it animal frendly?
– Make it more diverse – more types of cuisine?
– Make it ecologicaly friendly?
Challange – Restaurant
How can we make a multicuisine restaurant work
more efficiently?
• OTHER WORLDS – Clothing / Plastic industry / Cinema / Tourism
• Tourism – Hotels ANOTHER W – OUR WORLD – Recycle paper
– Ask if you want to re-use the towel – ask people to bring their own gass/
– Use solar energy
– Wind energy
– Trainings to staff
– Asking their suppliers to be eco-friendly –
– Communicating eco-friendluy to their clients
– Rising trees in the area
– Water and energy sensibilization to guests - Reduce transportation – own vegetables
– Booking in advance – ordering in advance – Reduce waist !!
How can me make it ecologicaly friendly
BUSINESS IDEA
HOW CAN WE MAKE
ONLINE ENGLISH
COURSE MORE
APPEALING FOR
ADULTS?
• How can we obtain better reviews?
• How can we provide interesting materials (videos, content)
• How can we record an english course online ?
• How can we increase the hours people are studying with us?
• How can we know people’s needs?
Question Bank: HOW CAN WE MAKE
ONLINE ENGLISH COURSE MORE
APPEALING FOR ADULTS?
• Combine
– English Course with Excursions
– EC + Chatting and meeting new friends
– EC + Food
– EC + Cleaning the house
– EC + Music lesson
• Collaboration with a Music School that has a lot of reviews
How can we obtain better reviews For our English
course
• Adapt
– Our EC For different City – better reviews in the city
– EC – needs of the students – Business English, Night Life, Exam Prep, Hobbies
– EC – Divice that people has
– Customise the course per Interest
• Ask for the Students that has the Course customised that write a review
•
How can we obtain better reviews For our English
course
• Substitute
– A channel
– The teacher – use a PET is the teacher
– The computer and do the lessons on the phone
– Can I subtitute my lessons F2F and do the lessons LIVE in social media
How can we obtain more Social Media followers for
our English course channel?
• Modify
– The length of the course –
• 1 weekend experience
– Modify the questions I lunch to the students in the feedback
– Modify
EC - Reviews
• How can we reach our clients?
• How can we obtain word of mouth?
• How can we import the product?
• How can we interest people to consume Moroccan food?
• How can we obtain recommendations?
• How can we sell blender and ingedients?
ChHow can we make morocco recipies
accesible for Europeans?
SCAMPER
• Substitute
– FOOD – TRIPS = Talp about Visiting Morocco – food
• Travel Agencies – Organise things for Morocco travellers with the agency
– MOROCCO – for Spicies & Food -
• Food Social Media Channels - Healthy spicies.
• COMBINE
– COOKING & MY PRODUCT
– LESSONS
– BECOME A CHEF
– CHEF SCHHOL – My product
How can we interest people to consume
Moroccan food?
• Adapt
– Recommendations for VEGETERIANS - Recipies for V
– Gluten Free
– Elderly people
– Students – Esay and convenient—
• Modify
– The dist system
– The blender to obtain different…
How can we obtain recommendations
• Eliminate
– The middle man – sell directly
– The official dist channel – sell throgh the person that recommends
• Influencer can sell it?
• Reverse
– Pruct – cooking course or Fisrt Cooking Course and then ai try to sell the product
How can we obtain recommendations
SCAMPER
• Subtitute
– Plastic per Paper
– Menus per QR
– Metal Straws
– Tissues per resusable
– Organic Bins by Blenders – compostage
Restaurant – How can I make it more Eco-Friendly?
• Combine
– Rest + Music
– Rest + Cook School
– Rest + Shop
• Shop that sells Eco friendly ingredients
• Hosehold product – Online
Restaurant – How can I make it more Eco-Friendly?
• Modify order
– Order when you book –
– Ask you to pay online at first
Rest – Eco friendly
SCAMPER
• Chair
• Wine
• Screen
• Bath
• Table
• Lamp
• Book
• Flower
• Octopus • Chest
• Zebra
Random
• towel
• Car • Broom
• Photo
• Lion
• Plane
• Smoothie
• Orange
• Frame
• USB
• Mask
• CAR
– Speed – We answer very quickly our requests / Blender – the right speed – Shippment is fast
– Wheels – reach any place – Good Distribution third party
– Engine – technology – German
– Technology – GPS / Info – Connection with recipies
– Electric
– Noise
– Design – quality -
– Pollution
– Price – Comparison vs other machine – COMPARE WITH THE PRICE OF A CAR
How can we obtain good MOROCCO
BLEND SPICE reviews
• Octopus
–Legs – to reach to different departments in a Company
–Stick hard – Stick to our program – Guarantee of a level – pay at front
–Thowing Ink – speard the word – publishing – generate Content
English Course -
- Innovation
- Uniqueness
- Afordable
Evaluation criteria
• 1st – Challange
• 2nd – Research - OUTPUT
–Facts
–Insights
–LEARNINGS
• 3rd - IDEATION
Steps
• Challenge
– How can I improve the shopping experience?
• Research – DRAFT IDEA (APP to generate Shopping list out of my menues (recipies)) - OUTPUT
– Facts
• 5% of people younger tha 25
• A supermarket in UK is offering the solution online
• https://realfood.tesco.com/curatedlist/5-easy-family- dinners-for-25-october-week-3.html
– Insights – Hate unefficient shopping – LEARNINGS – OPPORTUNITY Project appealing for SUPERMARKETS
Steps
• How can I make it attarctive for the supermarket?
• What are the WINS for the supermarket?
• How can I be in the supermarket Website as an additional service for their clients?
Ideation – Question Bank
• Classify my ideas – 1 (EASY) – 10 (DIFFICUT) – Initial Cost of development – Not important -
– Feasibility
– Seasonality
– Legal issues
– Eco - Friendly
Evaluation Criteria
Options (IDEAS)
Cost - development
Feasibility - Technology
TOTAL
A 9 6 15
B 5 3 8
C 2 5 7
STRONG VALUE PROPOSITION
Best Ideas combined – CONCEPT for a
NEEDS
• PRODUCT OFFER
• EXPERIENCE
• AVOID DISAPOINTMENTS
PROPOSITION TARGET NEEDS
• I NEED
• I ENJOY
• I DON’T LIKE WHEN trying to get the JOB DONE
0 10 20 30 40 50 60 70 80 90
100
Ideal
INNOVATION
Current Solution
Value analysis
• IMAGE
• Description – Value Proposition
–Different elements (combination of ideas)
Concept – Business Opportunity
Efficient Shopping Experience –
Concept
Menu Menu Shopping
List Shopping
List Order Order
You will safe time and money buying the things you need for your recipies
Value Proposition
Your Client will safe time and money buying the things they need for the recipies and this will convert into orders and loyalty
Value Proposition – for supermarkets