Essay

The purpose of my article is to try to tell people that data companies like Cambridge Analytics have used electoral analysis to manipulate voters to control elections for political gain. This violates people’s personal privacy and violates people’s rights. microtargeting microtargeting is harmful to people because it’s using our personal data without our permission, it contains false information and blurred the difference between advertising and other kinds of content. real-life examples Like the 2012 US presidential election, how they used "The Optimizer" and Narwhal as tools to collect data from candidate Obama and candidate Romney to provide commercial advertising advice. Why should we stop it since 2012, presidential candidates have been using data analysis as a weapon for presidential campaigns. Who can better conduct data analysis or market analysis, who may use advertisements or media to influence voters, but it may lose the original intention of the election for my point of view, the election support to create the best interests for the people of the country, not to act according to market demand. How should we protect our internet privacy People should use VPN, Brave browser and long password to protect their privacy. My observation is that it is sad that most users don't know how to protect and determine the type of data they want to share or retain, and it's important to know how to protect privacy.