business plan

Company Description: List the company name, type of business, location, and legal status (e.g., sole proprietorship, partnership, etc.)

Mission Statement: Write a draft of your mission statement

Products and Services: List the products and services your company plans to sell, this can be generic at this point

Target Markets: List the markets you intend to reach and why you chose them

Marketing and Sales Strategy: Briefly describe how you intend to reach your target market(s)

Competitive Advantages and Distinctions: Show why your company will be able to compete successfully

Management: Briefly describe the capabilities of your management team

Financials: Indicate your company’s expected revenue and profits for years one through three

Chapter 4, page 58