answer questions
Rutgers Case Study
November 2014
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ADP – The Company
© Copyright 2011 ADP, Inc. Proprietary and Confidential Information.
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© Copyright 2011 ADP, Inc. Proprietary and Confidential Information.
With more than $10 billion in annual revenues, ADP® (Nasdaq: ADP) is one of the world’s largest providers of business outsourcing and human capital management (HCM) services.
Founded nearly 65 years ago, ADP began as a payroll processor in a small office above Grinker’s ice cream parlor in Paterson, N.J. Since then, ADP has expanded far beyond payroll and is now a global HCM leader, providing comprehensive payroll, HR, benefits and talent management solutions to employers and offering fully integrated technology services and solutions to automotive dealerships worldwide.
In fact, today ADP is the largest provider of HR services in North America, Europe, Latin America, and the Pacific Rim. The company currently values the global HCM market at $90 billion as of 2012 and growing at a rate of 7%.
About ADP
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Financial Data Services
Rank #2
2011, 2012, 2013
ADP is Recognized for Innovation
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2011 2012 2013
Most Influential Technology Vendors
Top 25 - 2009
PINNACLE AWARDS 2011
Global Outsourcing Services Provider of the Year
2010
2010
2011
2012
2013
Torres, Theresa (CORP) (TT) - Can we include all accolades beyond just innovatioan/tech?
Mike:
- “Finally!…
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The Question
- How can ADP communicate its value proposition, as an employer of choice, to key talent segments with 3-5 years experience who would not traditionally think of ADP as a career path?
Key talent segments include Engineering/IT, Finance, Marketing
Talent segments would typically have the following types of organization top of mind:
Boeing, Twitter, Google, Apple (Engineering/IT)
JPMorgan Chase, Ernst & Young, PWC (Finance)
Wyndham, Disney, Kraft, Samsung (Marketing)
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Key Insights
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Talent
- US hiring FY14 statistics (Finance, Marketing, IT)
275 in Finance, 50 in Marketing and 485 in IT
- Career development and advancement
myCareer: Internal career growth and development resource site
Global Emerging Leaders Program: 3-month blending, self-directed designed to provide individual contributors with the tools and resources necessary to determine if they are interested in pursuing a management/leadership role
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Recent News
- Shift to product/technology driven
Product Development and IT under the same Executive, forming the intersection of business and information technology.
- New product/technology innovation lab and centers in NYC (Chelsea district) and Pasadena, CA
- Dealer Services spin off
- ADP Analyst Day – Sep 18th @ADP, #ADPHCM
- Meeting of the Minds (MOTM) 2014
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Appendices
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ADP Social Statistics / Brand Assets
- Digital Marketing
- ADP Careers Social Media Platforms
- Print Advertising
- Talent Community Subscriber Statistics
- Recruiting Initiatives & Partnerships
- Candidate Experience
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Digital Marketing
Global ADP Careers Website and Mobile Content
© 2014, ADP, Inc. Proprietary and Confidential Information.
© 2014, ADP, Inc. Proprietary and Confidential Information.
Digital Marketing
Paid Media
- Glassdoor Company Profile and Job Postings
- Indeed Resume Database and Sponsored Jobs
- LinkedIn Company Page, Job Slots, and Recruiter Licenses
- CareerBuilder Resume Database and Job Postings
- Monster Resume Database and Job Postings
- Local Job Network Job Postings
- Niche Networks, Job Postings, Candidate Database Access, and Email Campaigns: diversity, university, and military
© 2014, ADP, Inc. Proprietary and Confidential Information.
© 2014, ADP, Inc. Proprietary and Confidential Information.
ADP Careers Social Media Platforms
© 2014, ADP, Inc. Proprietary and Confidential Information.
Source: Data as of June 25, 2014.
© 2014, ADP, Inc. Proprietary and Confidential Information.
Print Advertising
- Diversity, Military, and University Publications
- Career Fair Advertisements
- Employer Awards and Recognition
© 2014, ADP, Inc. Proprietary and Confidential Information.
© 2014, ADP, Inc. Proprietary and Confidential Information.
ADP Talent Community Subscriber Statistics
Over 779,000 Members
Life
at ADP
ADP Essentials
Sales
at ADP
Starting Your Career
Technology at ADP
451,559
153,577
90,055
21,801
62,504
Current
Members
Source: TMP data as of June 25, 2014. Total Members = 779,496
© 2014, ADP, Inc. Proprietary and Confidential Information.
© 2014, ADP, Inc. Proprietary and Confidential Information.
Associate Referral Program (ARP) Marketing
- E-Cards and Posters
- ADP Portal Resources
© 2014, ADP, Inc. Proprietary and Confidential Information.
© 2014, ADP, Inc. Proprietary and Confidential Information.
Military and Veterans Outreach
Kyle Busch Motorsports Partnership
© 2014, ADP, Inc. Proprietary and Confidential Information.
© 2014, ADP, Inc. Proprietary and Confidential Information.
Leverage Diversity Partnerships
ALPFA
Mission: Empower and develop Latinos as leaders of character for the nation in every sector of the American and global market.
Website: www.alpfa.org
ROMBA
Reaching Out MBA has a singular purpose to empower LGBT MBA students to become professionals who will lead the way to equality in business education in the workplace, and throughout society.
Website: http://www.reachingoutmba.org/
WITI
Mission: To empower women worldwide to achieve unimagined possibilities and transformations through technology, leadership and economic prosperity.
Empower and develop Latinos as leaders of character for the nation in every sector of the American and global market.
Website: www.witi.com
MLT
Mission: To build the Premier Career Development Institution that equips high potential minorities with the key ingredients to unlock their career potential.
Website: http://ml4t.org
JumpStart
Mission: The JumpStart Network is a community of highly talented and involved individuals (students, employers, professionals, etc.) committed to developing themselves
and others.
Website: http://www.mbajumpstart.org/about.php
RecruitMilitary
A veteran-owned firm dedicated to helping veterans, transitioning service members, and military spouses achieve their dreams: education, veteran jobs and civilian careers, new business and franchise ownership, training, and much more.
Website: http://recruitmilitary.com/
Jobgram Infographic and Video
Product Hiring Initiative Example
Jobgram Infographic Video:
https://www.youtube.com/watch?v=BK9EYYwV-2U&feature=youtu.be
© 2014, ADP, Inc. Proprietary and Confidential Information.
© 2014, ADP, Inc. Proprietary and Confidential Information.
Candidate Experience
- Fourth year in a row winner of the Candidate Experience Awards after a comprehensive evaluation process that consisted of a third-party survey of hired and not hired candidates
- As a part of HR Driving HCM, members of the Talent Acquisition team introduced Net Promoter System (NPS) pilot at the end of FY14
© 2014, ADP, Inc. Proprietary and Confidential Information.
© 2014, ADP, Inc. Proprietary and Confidential Information.
New ADP Employment Brand Concept
Twelve different languages
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Landscape photo can be changed to show a specific college campus, metro city, region, or country that is relevant to a target audience
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Targeted Universities and Partnerships
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School Selection Criteria
- Provides pipeline for multiple BU’s/functions
- Diverse student population
- Applicable degree programs/majors
- Ability to feed niche functions
- Flows: applicant/interview/hire volumes
- Ease and feasibility of partnership (geography or relocation fit)
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