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How to Develop and Analyze
Case Studies
Case Studies
Tara MacDougall
Mark Parker
Components of Case Discussion
Situation Overview
Problem Statement and Critical Success Factors
Decision Options
Decision and Implementation
Tara MacDougall
Mark Parker
Situation Overview
May include (but not limited to):
Company History
Corporate and/or Marketing Strategy
3) Technology, Policies, Processes
4) Competition
5) Financial Status
5) Other Current Situations
Tara MacDougall
Mark Parker
Problem Statement and Critical Success Factors
Identify Key Challenge or Opportunity
Factors behind this
Identify Critical Success Factors
Competitive Analysis – Five Forces
SWOT Analysis
Internal factors that
make a company less
likely to succeed
Opportunities for
growth and enhanced
profits in the external
environment
External events or
factors in the market
environment that can
create problems
Threats
Opportunities
Weaknesses
Strengths
SWOT
analysis
Internal factors that
provide competitive
advantage
Tara MacDougall
Mark Parker
Decision Options
Reflect SWOT Analysis
Present several options
Evaluate pros and cons
Evaluation includes assessment of:
Financials
Strategic Implications
Company Capabilities
Tara MacDougall
Mark Parker
Decision Options
| SWOT analysis matrix | ||
| SWOT analysis | Strengths – S List strengths | Weaknesses – W List weaknesses |
| Opportunities – O List opportunities | SO strategies These strategies will pursue opportunities that match the company’s strengths | WO strategies These strategies will overcome weaknesses to pursue opportunities |
| Threats – T List threats | ST strategies These strategies will aim to use the company’s strengths to overcome threats | WT strategies These strategies will aim to minimize weaknesses and defend against threats |
Tara MacDou ()all
Mark Parker
Decision and Implementation
Select Best Option
Rationale for Selection
Ranking relative to other Options
Implementation – Marketing Mix (4 P’s)