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Instructions

Complete the individual problems and submit your solutions using Turnitin. It is not necessary to restate the exercise/prompt, but to provide a thorough write-up of your response/solution. Submit answers only in a Word document or PDF. Use APA format for all external references.

Chapter 12: More Realistic and Complex Pricing

12-1 Parking Lot Optimization

Suppose your elasticity of demand for your parking lot spaces is –2 and the price is $8 per day. If your MC is zero and your lot is 80 percent full at 9 a.m. over the last month, are you optimizing?

12-4 Macintosh Versus iPhone

When the Macintosh computer was introduced in 1982, Apple made it difficult for third-party software developers to develop software for the platform. In contrast, Apple makes it relatively easy for third-party developers to make applications that run on the iPhone. Compare and contrast these two strategies.

Chapter 14: Indirect Price Discrimination

14-5 Music Pricing

The pricing model for iTunes has been to price songs individually. Instead, Spotify opted to offer unlimited song playing for a monthly fee. Would Spotify’s pricing model likely yield more profit than pricing songs individually?

Plagiarism

You are expected to write primarily in your own voice, using paraphrase, summary, and synthesis techniques when integrating information from class and outside sources. Use an author’s exact words only when the language is especially vivid, unique, or needed for technical accuracy. Failure to do so may result in charges of Academic Dishonesty.

Overusing an author’s exact words, such as including block quotations to meet word counts, may lead your readers to conclude that you lack appropriate comprehension of the subject matter or that you are neither an original thinker nor a skillful writer.