business assignment
2
8-15 sentences to summarize the article and 8-15 sentences to answer the case question
Summary
· Hoang, H. & Rothaermel, F. How to manage alliances strategically. MIT Sloan Management Review. Fall 2016. https://www.researchgate.net/publication/308660300_How_to_manage_alliances_strategically
· Denison, T. Strategic alliances: Possibilities through collaboration. Available at https://www.sba.gov/offices/district/ga/atlanta/resources/strategic-alliances-possibilities-through-collaboration
· Baird, I. S., Lyles, M. A., & Orris, J. B. (1993). Alliances and networks: Cooperative strategies for small businesses. American Journal of Business, 8(1), 17-24. Available at: https://digitalcommons.butler.edu/cgi/viewcontent.cgi?referer=&httpsredir=1&article=1030&context=cob_papers
Case study
· Case: The alliance of community-based pharmacy owners of Puerto Rico: Challenging competition from US chains
· Case questions:
· Develop a SWOT analysis that identifies the situation faced by community-based pharmacy owners (as individual companies, not members of the Alliance) as competition with US chains intensifies
· Does the Alliance represent an appropriate response to the issues facing pharmacy owners? Why?
· What other strategic options did pharmacy owners have (different from the Alliance)?
· What is keeping the Alliance from being more effective?
· What advice would you give Diana Gonzalez and the marketing team as they prepare a new roadmap for the Alliance?