business assignment
· Ryans, A. 2010. The high stakes of low-cost competition. (down)
· MacMillan, I. C., & McGrath, R. G. 1997. Discovering new points of differentiation. Harvard Business Review, 75, 133-145.
https://hbr.org/1997/07/discovering-new-points-of-differentiation
· Kim, W. C., Mauborgne, R. 2004. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 1. Creating Blue Oceans (down)
Case study: A Maestro without borders
Case question:
1. Is the classical music industry attractive? If you were head of an orchestra set on beating the competition, what strategic options could you have? What would be the likely results?
2. What is the key logic underlying Rieu’s business success?
3. Despite his impressive achievements over the years, André Rieu suffered a financial downfall at one point in his career, as described in the case. Seen from a blue ocean strategy perspective, what did he do wrong there?
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The End
The End