Managing Across Borders Group Assignment (Analysis of a Multi-National Corporation (MNC) Case Study )

HI5013GroupAssignmentDocument240320.pdf

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HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION

Assessment Details and Submission Guidelines

Trimester T1, 2020

Unit Code HI5013

Mode of Delivery ONLINE

Unit Title Managing Across Borders

Assessment Type Group Case Study Analysis Assignment Note: Groups of 4 students (MAX.) must be formed by week 6 and you must individually self-enrol into a group in Blackboard. Once a group is formed, no changes are allowed. Students will also need to select a case study. Each group must select a unique case study to research. This also needs to be communicated through the appropriate online Discussion Board to inform other students of your company case study so that there is no duplication.

Assessment Title Analysis of a Multi-National Corporation (MNC) Case Study (Report Format)

Purpose of assessment and unit learning outcomes (ULO) mapping

the Students are required to research and analyse a case study of a multi- national corporation (MNC) of their choosing, based on their own research and interest in the weekly topics from the unit outline.

To adequately complete this assessment, students must follow the sequence of steps outlined below:

1. Identify the most important facts of the case study.

2. Identify the key problems and issues for the MNC.

3. Specify the main problem or the main challenge for the MNC.

4. Brainstorm and then state the alternative courses of action to show how the MNC can deal with the main problem or the main challenge.

5. Evaluate each course of action for the MNC in your own internal group discussion.

6. Discuss and recommend the best course of action for the MNC.

This is strictly required to be your own original work. Plagiarism will be penalised. Students are required to apply the theories and knowledge derived from the unit materials, demonstrate critical analysis and problem solving skills, provide a considered and comprehensive evaluation of their selected case study. Students must use correct in-text citation conventions. The following Unit Learning outcomes are relevant to this assessment:

1. Critically evaluate the impact of globalization, organisations and their management;

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2. Utilise different perspectives to interpret and analyse business, social and cultural problems in an international setting.

3. Demonstrate an understanding of the social, political, economic, technological and cultural forces that influence decision-making in international business.

4. Synthesise research and practice regarding international business and management issues and articulate possible solutions to a range of stakeholders.

5. Demonstrate an understanding of business practice and research in the context of globalisation from a management perspective.

Weight 30% = comprising a Group Report (Week 10)

Group Report Marks

30 Marks (30%) (Refer to the rubric at the end of this document)

Word limit Maximum 3,000 words

Due Date Week 10 - Friday 11:59pm - Group Report. [Late submission penalties accrue at the rate of -5% per day]

Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page.

• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.

• Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list, all using Harvard referencing style.

• At the end of your report please include an appendix stating ‘who wrote which section’, i.e. provide the student name and number for each section of the report.

Finally, ensure the group report is checked for plagiarism using Safe-assign.

Note: The Safe-assign check is mandatory and is required prior to final grading in Blackboard. The originality percentage should be Low.

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HI5013 Group Assignment Specifications Purpose:

This group case study analysis is an opportunity for students to demonstrate their understanding of unit concepts, apply their knowledge of the theories and unit material learned and develop group- based problem solving skills and then apply them to a contemporary multinational entity operating in different markets around the world.

Group Assignment Details:

The case study can be selected from those listed in the textbooks (Refer to page 4 below) as

provided in the unit outline or from another source, provided that it is deemed an acceptable and

credible academic source and is approved by the Unit Co-ordinator. Once approved, students must

post a message stating their selected company case study to prevent any duplication!

The case study is to be based on a well-known multi-national corporation (MNC). Students must

ensure that their case study has not been selected by another group. Analyse the selected and

approved multi-national corporation’s (MNC) case study in terms of the following key topics:

• Corporate decision making

• Strategy and Globalisation footprint i.e. which markets has the MNC penetrated.

• Organisational Issues

• Human Resources Management, including training and employment relations

In this report,

• Use sub-headings

• Use appropriate paragraphing

• Reference the sources used with correct in-text citation conventions / protocols.

• Provide a full list of references at the end using correct referencing conventions

• Check the safe-assign report and modify the submission if it is Medium or High risk.

• Your final submission is due Friday of Week 10 at Midnight. Late submissions will attract

penalties at the rate of -5% per day.

Required Activities:

 Firstly, students should familiarise themselves with the unit content from weeks 6 -11.

 Students will need to work in co-operative groups and select a case study after careful

consideration. (Refer to page 4 below)

 Students should supplement their knowledge with wide research of the MNC in the case study

and consider referencing other academic sources, which will support their case study analysis.

 Finally, students will need to discuss the case study and collectively determine the key problems

and issues, specify the main problem / challenge, determine alternative courses of action for

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the MNC, carefully evaluate each course of action and lastly, make a recommendation as to

what the best course of action is for the MNC, based on your group discussion.

 Students should then prepare and complete a group report, which covers the key topics within

the overall case study analysis.

 Students must follow the correct in-text citation conventions / protocols and end of report

referencing conventions using the Harvard referencing style.

Assignment Structure Requirements and Guidance:

1. Holmes Institute Cover Page [This is essential and must be completed accurately. This is available

on Blackboard]

2. Executive Summary - This should be a concise summary of the main argument and the

conclusions made.

3. Introduction paragraph – A short paragraph which includes the background, scope and the main

points raised in the report in order of importance. There should also be a brief conclusion

statement at the end of the Introduction.

4. Main Body of the report contains clear Topic Headings for each paragraph provided.

5. Appropriate paragraphing must be used – each paragraph should include detailed information,

which elaborates on the main points raised in the Introduction. This is where in-text citation is

required and reference is made to specific references and other information obtained from

research.

6. Page Numbers must be used – this is best practice and ensures the report is well presented and

formatted.

7. Reference the sources used with correct in-text citation conventions. Follow the Harvard

method.

8. Reference List at the end must be in the Harvard Style and be mainly academic Journal Articles.

9. The report must be within the 3,000 word limit.

10. Check the safe-assign report and modify the submission if it is Medium or High risk. You have

up to three attempts. NOTE: The report must be submitted through safe-assign.

 Either select a company case study of your choice and obtain approval from the Unit Co-

ordinator or refer to the Textbook Case Studies, some of which are listed below:

1. Sher-Wood Hockey Sticks: Global Sourcing

2. Jollibee Foods Corporation (A): International Expansion

3. Acer, Inc: Taiwan’s Rampaging Dragon

4. The Globalisation of CEMEX

5. The Global Branding of Stella Artois

6. United Cereal: Lora Brill’s Eurobrand Challenge

7. GE’s Imagination Breakthroughs: The Evo Project

8. ECCO A/S – Global Value Chain Management

9. Lundbeck Korea: Managing an International Growth Engine

10. Kent Chemical: Organising for International Growth

11. Applied Research Technologies, Inc.: Global Innovation’s Challenges

12. P&G Japan: The SK-II Globalisation Project

13. McKinsey & Company: Managing Knowledge and Learning

14. Sharp Corporation: Beyond Japan

15. Eli Lilly in India: Rethinking the Joint Venture Strategy

16. Levendary café: The China Challenge

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17. Clayton Industries: Peter Arnell. Country Manager for Italy

18. Barrick Gold Corporation – Tanzania

19. IKEA’s Global Sourcing Challenge: Indian Rugs and Child Labor (A)

20. Genzyme’s CSR Dilemma: How to Play Its Hand.

[Source: Bartlett, C. & Beamish, P. (2014) Transnational Management: Text, Cases and Readings in Cross-

Border Management]

Marking Rubric

Excellent

4 marks

Very Good

3 marks

Good

2.5 marks

Satisfactory

2 marks

Unsatisfactory

1.5 or 0 marks

Executive Summary

Max 4 marks

Well structured, complete,

compelling and concise

Clear, concise and compelling

A good summary of the report

A basic summary of the report

Missing or a non- relevant

summary is noted.

Case Analysis of the MNC’s corporate

decision making

Max 4 marks

The MNC’s corporate

decision making has been

excellently described with

appropriate evidence in a

logically composed

structure, which is effectively

integrated into the overall case

analysis.

The MNC’s corporate

decision making has been very well

described with appropriate

evidence in a logically

composed structure, which

is very well integrated into the overall case

analysis.

The MNC’s corporate

decision making has been

well described with appropriate

evidence in a logically

composed structure, which is well integrated into the overall case analysis.

The MNC’s corporate

decision making has been

adequately described with

appropriate evidence in a

logically composed

structure, which is integrated into the overall case

analysis.

The attempt made to describe

the MNC’s corporate

decision making is unsatisfactory or

of negligible relevance.

Case Analysis of the MNC’s

strategy and globalisation

footprint.

Max 4 marks

The MNC’s strategy and globalisation footprint has

been excellently

described with appropriate

evidence in a logically

composed structure, which is

effectively integrated into the overall case

analysis.

The MNC’s strategy and globalisation footprint has

been very well

described with appropriate

evidence in a logically

composed structure, which

is very well integrated into the overall case

analysis.

The MNC’s strategy and globalisation footprint has

been well described

with appropriate evidence in a

logically composed

structure, which is well integrated into the overall case analysis.

The MNC’s strategy and globalisation footprint has

been adequately

described with appropriate

evidence in a logically

composed structure, which is integrated into the overall case

analysis.

The attempt made to describe

the

MNC’s strategy and globalisation

footprint is unsatisfactory or

of negligible relevance.

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Case Analysis of the

MNC’s organisational

issues

Max 4 marks

The MNC’s organisational

issues have been excellently

described with appropriate

evidence in a logically

composed structure, which is

effectively integrated into the overall case

analysis.

The MNC’s organisational

issues have been very well

described with appropriate

evidence in a logically

composed structure, which

is very well integrated into the overall case

analysis.

The MNC’s organisational

issues have been

well described with appropriate

evidence in a logically

composed structure, which is well integrated into the overall case analysis.

The MNC’s organisational

issues have been adequately

described with appropriate

evidence in a logically

composed structure, which is integrated into the overall case

analysis.

The attempt made to describe

the MNC’s

organisational issues

is unsatisfactory or of negligible

relevance.

Case Analysis of the MNC’s Human

Resources

Management,

including training

and employment

relations

Max 4 marks

The MNC’s Human

Resources Management,

including training and employment

relations, has been

excellently described with

appropriate evidence in a

logically composed

structure, which is effectively

integrated into the overall case

analysis.

The MNC’s Human

Resources Management,

including training and employment

relations, has been

very well described with

appropriate evidence in a

logically composed

structure, which is very well

integrated into the overall case

analysis.

The MNC’s Human

Resources Management,

including training and employment

relations, has been

well described with appropriate evidence in a logically composed structure, which is well integrated into the overall case analysis.

The MNC’s Human

Resources Management,

including training and employment

relations, has been

adequately described with appropriate evidence in a logically composed structure, which is integrated into the overall case analysis.

The attempt made to describe

the

MNC’s Human Resources

Management, including training and employment

relations is unsatisfactory or of negligible

relevance.

Overall Case Study Analysis

Performed, including the