step 1

Hello Beryla,

You did a great job in your initial post. I like how you defined Customer Relationship management. I would add that customer relations are the strategies that a company implements in order to foster engagement with its clientele and to enhance the quality of services provided to those clients. This includes offering responses to short-term barriers as well as proactively establishing long-term solutions that are aimed towards the success of the customer (Guerola-Navarro et al., 2021). The health of your company's finances is inextricably linked to the quality of the relationship you maintain with your clientele.

Developing solid relationships with customers will result in increased customer loyalty and the retention of important, long-term clients, which will lead to an increase in revenue from recurrent purchases. One of the most difficult obstacles that a company may face and one of the most important factors that will determine its level of success is the creation of a remarkable product. But maintaining positive relationships with one's clientele is the single most important factor that will decide the ultimate fate of a company (Guerola-Navarro et al., 2021). Consumers in today's world wield a greater level of industry influence than they ever have in the past, which enables them to concentrate on issues other than the product that you're trying to sell them. Consumers are interested not only in what you are offering them but also in how you are selling it to them and what happens to them after they have purchased anything from you.

References

Guerola-Navarro, V., Gil-Gomez, H., Oltra-Badenes, R., & Sendra-García, J. (2021). Customer relationship management and its impact on innovation: A literature review. Journal of Business Research, 129, 83-87. https://www.sciencedirect.com/science/article/pii/S0148296321001405