step 1

Hello Bailey,

This was a fantastic post. Client relationship management software (CRM) remains a popular option for businesses that struggle to keep their sales teams on top of ongoing negotiations and customer concerns (Woodcock et al., 2011). However, it is also evolving to become the core of your company's marketing and outreach efforts, in addition to becoming a primary source of sales data and a landing point for that data.

The proliferation of social media platforms is a significant contributor to this change. The marriage of customer relationship management with social media creates a wealth of new opportunities for marketing and sales professionals who are wanting to engage with customers and inform them. All of this may be accomplished through the use of your CRM system provided that your social CRM strategy is performing as expected.

References

Woodcock, N., Green, A., & Starkey, M. (2011). Social CRM as a business strategy. Journal of Database Marketing & Customer Strategy Management, 18(1), 50-64. https://link.springer.com/article/10.1057/dbm.2011.7