1. What strategy does Jay Heinrichs use at the start of the first chapter to try to get readers interested in reading more? What is his attention-getter?
2. How does Heinrichs define “rhetoric”?
3. Which of the following was not mentioned by Heinrich as having studied rhetoric?
a. Julius Caesar
b. Homer Simpson
c. Thomas Jefferson
d. William Shakespeare
4. Which of the following is NOT one of Aristotle’s three traits of credible leadership?
a. Practical wisdom
b. Disinterest
c. Virtue
d. Education
5. What career does Heinrich say that he “dropped out of”?
a. Politics
b. Teaching
c. Journalism
d. Engineering
6. What does the Latin phrase “argumentum a fortiori” translate to in English, and what does it mean?
7. Whose grave did the used car salesman take Heinrichs to visit?
a. P.T. Barnum
b. Edgar Allan Poe
c. Jim Morrison
d. Marilyn Monroe
8. What tactic did the used car salesman use to get Heinrichs interested in buying the Ford?
a. Humor
b. Regret
c. Pride
d. Seduction
9. According to Heinrichs, what is the “grand prize” of argument?
a. Victory
b. Consensus
c. More argument
d. Dinner out
10. According to Heinrichs, logic alone will not get people to do anything. What else does he say people must feel and why?