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Introduction
In recent times, hair fall has become a major issue for mid aged as well as young people. There are approximately 320 million people only in the U.S who are facing hair fall and more than 20% among them are under the age of 30. The main reasons behind hair fall in the youth can be hormonal changes, stress, family history, medications for certain health issues and use of heat and too many products on hair. Many people today do not realize the importance of self-care, a person must have 6-8 hours of sleep a day, 1 litre of water, proper washing and hydration of hair and scalp, a healthy diet to maintain their hair. Unfortunately many people today do not have that kind of time as they are too busy with their routines.
‘The hair loss experts’ are offering a wide range of treatments according to different people’s different requirements to restore fallen hair and stop further hair fall. They have above 25 years of experience with Hair Transplantation, Low Level Laser treatments and Hair Loss Prevention Treatments. Their treatments are all natural for all types of baldness patterns in men and women. Their services include, hair transplant surgeries, non-surgical restoration, beards and facial hair treatments and at-home solutions.
Their Density Hair Care System is an innovation of science, which uses bio-active ingredients to give a person’s lifeless hair volume and proper thickness.
‘The Hair Loss Experts’ plans to find the root cause of early age baldness and proper cure for it, which will then be sold in markets and the youth will be targeted to use these products. One of the main issues for early age baldness is deficiency of important vitamins in youngsters like Biotin and vitamin E. A hair kit that does not mess with the PH balance of people’s scalp and hair follicles moisturizes the scalp and hair, a hair kit with variations for people with different hair porosity levels. Using the proper heat protectant products and ways to manipulate hair can also help less breakage in hair and prevent falling. The kit should include the following:
· A PH balanced shampoo that cleans the scalp thoroughly and cure hair fungus, dandruff and prevent product build-up.
· A conditioner to moisturize hair from roots to tip.
· A hair cream/masque with vitamin E and Biotin to make hair healthy.
· A hair serum to strengthen hair and protect it from heat.
SWOT Analysis
Strengths
The company has good reputation and proven results, they have high success rates and very good reviews. Apart from that they offer a variety of treatments for people with different issues. Another thing that catches the eye of customers is that they offer at-home solutions, meaning a person may buy products and use them according to given instructions on their own. This way people may gain the importance of self-care when they see results.
Weaknesses
There are no major weaknesses with the business, but one thing must be understood beforehand. All the treatments should be done with proper care and according to instructions as one bad review can make an army of customers to withdraw.
Opportunities
The business has a sea of opportunities ahead of it. They should offer national or international deliveries to people who choose the at-home treatments, if the products are advertised properly they will be a hit. The variety in them will encourage many youngsters to opt for these products but only if the products meet their eyes. Otherwise it’s no use.
Threats