HA575 Healthcare Marketing
Kaplan University School of Health Sciences
Unit 8 Assignment HA575
Unit 8 Assignment Unit outcomes addressed in this Assignment: Formulate effective practices for employing marketing tools to specific situations in the
healthcare environment.
Course outcomes addressed in this Assignment: HA575-04: Formulate effective practices for employing marketing tools to specific
situations in the healthcare environment.
Professional Competency addressed in this Assignment:
PC-2.3: Demonstrate integrity through the application of relevant codes of conduct and
social responsibility within one's profession.
Instructions: In this unit, you become the sole owner of a healthcare organization. You would like to
increase marketing potential while maintaining social responsibility within your field. As a
new owner, you are not afforded a budget to hire a marketing expert and must develop the
marketing strategy and subsequent collateral materials yourself. Your objective for this unit
it to develop a marketing package that promotes your healthcare organization. By the end
of this unit, you will become the subject matter expert on developing and deploying a
marketing strategy for a healthcare organization.
● Submit your marketing package as one (1) Word document. To do this, you will
need to use Page Break and copy/paste functions. Failure to submit your
marketing package into one (1) document may result in a grade reduction.
● Your final submission must include each of the following:
● Professional letter from you to the local Chamber of Commerce introducing your new
healthcare organization to the community. This is your opportunity to make a good,
first impression, so be sure to incorporate the elements you would want to promote.
● Discuss the 4 P’s of marketing in your organization
● Discuss the 5 P’s of healthcare marketing in your organization
● Create mission and vision statements
● Develop codes of professional conduct which support social responsibility in your
select healthcare field
● Record a 30-second radio announcement (using a free online voice recorder such as
vocaroo.com). You will provide the audio link to your instructor on a separate page in
your marketing package.
● Design a print advertisement (e.g. billboard, bus, newspaper, etc.). You will provide
the print advertisement that you create on a separate page in your marketing
package.
Kaplan University School of Health Sciences
Unit 8 Assignment HA575
● All materials in your marketing packet must be completely original. Copying and
pasting work from other sources for this assignment is strictly prohibited.
Remember, you are developing a marketing package for your own healthcare
organization; make it unique. Plagiarism is not permitted and will result in
academic discipline. All content submitted needs to be original.
● Although the use of APA formatting is not required for this assignment, proper
grammar, spelling, and punctuation are expected.
Submitting your work:
Submit your Assignment to the appropriate Dropbox. For instructions on submitting your
work, view the Dropbox Guide located under Academic Tools at the top of your unit page.
Please be sure to download the file “Writing Center Resources” from Doc Sharing to assist
you with meeting APA expectations for written Assignments.
To view your graded work, come back to the Dropbox or go to the Gradebook after your
instructor has evaluated it. Make sure that you save a copy of your submitted work.
Kaplan University School of Health Sciences
Unit 8 Assignment HA575
Unit 2 Assignment Grading Rubric = 200 points
Assignment Requirements Points possible Points
earned by
student
Letter to the Chamber of Commerce is convincing,
written in a professional format (including accurate
receiver information), highlights relevant details of
the organization, and is free from all grammatical
errors (30).
0-30
The 4 P’s of marketing are identified and discussed
in your organization (5 points each).
0-20
The 5 P’s of healthcare marketing are identified and
discussed in your organization (10 points each).
0-50
The mission and vision statements are originally
developed, accurately reflect the healthcare
organization, and are visually appealing (10 points
each).
0-20
The codes of professional conduct clearly support
social responsibility in the select healthcare field
(20).
0-20
The 30-second radio announcement is clear,
understandable, and promotes the healthcare
organization. If an audio file is not provided, a
detailed script is developed that clearly illustrates
the content of the radio announcement (20).
0-20
The print advertisement is originally developed,
visually appealing, promotes the healthcare
organization, and includes relevant information for
the consumer (20).
0-20
Student presents work void of grammatical,
spelling, and punctuation errors. Student presents
work void of copyright, plagiarism, and proofreading
errors.
0-20
Total (Sum of points earned) 0-200
Instructor Feedback*:
*Instructor may also leave feedback comments within Assignment submission.
Kaplan University School of Health Sciences
Unit 8 Assignment HA575
THE FOLLOWING IS THE SCRIPT FOR THE AUDIO/VIDEO INTRODUCTION INDICATED IN THE DIRECTIONS ABOVE. IT SHOULD NOT BE PUBLISHED WITHIN THE COURSE:
Audio/visual Assignment Introduction Storyboard
SLIDE/script DESCRIBE IMAGES NEEDED
● Marketing efforts help to make an organization stand out compared to the rest. Effective marketing efforts ensure that the exposure is positive.
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● How you communicate your marketing strategy is just as important as the content contained therein. Are you effectively communicating your marketing message?
http://i- cdn.phonearena.com/i mages/articles/59993- gallery/Talking- obnoxiously-loud-while- on-a-conversation.jpg
● The success of any marketing initiative in healthcare is not necessarily the number of people who use your services; rather, success comes from how many people value your services and will return.
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HYPERLINK "http://inboundly.wpengine.netdna-cdn.com/wp-
content/uploads/2013/08/strategy-300x300.jpg"