Marketing

The project is to make a Marketing plan (1500 words only) excluding references

What to do?

* Go to a small business and highlight the 1- specific resources they have that cannot be copied by bigger companies, 2- capability , 3- Performance

* Talk about distant and close competitors

* Talk about what resources do they have that makes them stand out (research first on google scholar use the words resources and small businesses in the search)

* Talk about Three distinct resources this places have

* I have send a link that has an article that specifies what to include in the marketing plan. Also i send 2 articles that gives you an idea about small businesses.

2 Articles Attached

Link for format to follow: https://www.forbes.com/sites/davelavinsky/2013/09/30/marketing-plan-template-exactly-what-to-include/#4024e79c3503

Business to write on: Carvice www.carvice.co

It is a tech startup in automotive industry

Business Description below. More info on website

Carvice is a mobile application that connects car service centers and car owners achieving maximum convenience by providing high market exposure, competitive prices, and guaranteed quality. The car owner requests quotations for the desired jobs, then he/she receives different quotations from different service center along with user-based rating. After the car owner accepts the desired quotation, he/she chooses a pickup and dropoff location if desired. Then, the car owner will be able to monitor the status of the car. After the service completion is approved by both parties, the exact amount is charged and the service details are saved in the service history along with the bill to keep record and track.