Strategic analysis

Description of Assignment Tasks	Group Research Report Students will write a report analysing a strategic decision made by an organization of their choice in the UAE. ( The company is Emaar Proporties ) 1. Analyse the organization’s structure 2. Analyse and evaluate the organization’s external and internal environment
Word or Page Limit	6 pages
Presentation Format (e.g. MS Word document)	MS Word document
Resources and Support Available	College library, internet newspapers, magazines, or other reference sources.

Rubric for Group Research Report

Course Learning Outcomes	Excellent	Student Marks	Faculty Comments
CLO1- recognize the key strategic functions that contribute to the organizational success in a given context (5 Marks)	The student will be able to : Discuss at least three significant strategic functions (such as development of company strategy and vision, identification of products and markets, focusing on company’s brand positioning, aligning across businesses or departments and planning the strategy correction) and explain how they create organizational success for the chosen organization Identify the organizational structure of the chosen company and examine the alignment fit between the success factors and the current structure Write about the company structure and policies
CLO2-analyze the internal and external business environments of a given organization for creating competitive advantage (10 Marks)	The student will be able to : Analyse any five internal environmental factors (may include owners, shareholders/employees/organizational culture/resources of the organization/organization’s image/goodwill, and by not limiting to these alone)in a critical manner by addressing the key factors that are likely to impact upon the chosen organization(5 Marks). Evaluate the role of external factors of environment on the organizational success by addressing issues related to the general environment, industry environment and competitor environment Present arguments to support how these internal and external environmental factors have the potential to create competitive advantage for the chosen organization We should choose Pestel and VRIO framework analysis tool

Make sure that you get some information from their 2019 annual report

https://www.dfm.ae/issuers/listed-securities/securities/company-profile-page?id=EMAAR

and if you take an information through any book I should be able to access the book online

Revised: September 2019