Group Project: SWOT Analysis Presentation
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Group Project: SWOT Analysis Presentation
Before you begin this assignment, be sure you have read the Case Study.
Purpose of this Assignment This assignment gives you the opportunity to demonstrate your ability to participate in a team project
and to communicate effectively with an important group of stakeholders. This assignment specifically addresses the following course outcomes to enable you to:
• plan, build, and maintain systems that meet organizational strategic goals by applying enterprise architecture and enterprise system principles, and
• practices effectively communicate with stakeholders to determine, manage, and document
business requirements throughout the SDLC.
A further objective is to provide an opportunity for students to learn from one another as they analyze
the various areas (strengths weaknesses opportunities and threats) together, as they would in a traditional integrated product team.
Assignment The case study used in this class, Precision Electronic Parts (PEP), Inc., describes the IT Steering
Committee (ITSC) that has been formed to make investment decisions related to the information
technology used by PEP. The case study identifies the membership of the ITSC, which includes the Chief Information Officer (CIO). The CIO has asked your group to develop a presentation for the ITSC that
focuses on a SWOT Analysis and references the following documents in the IT decision making and project management processes:
• the Preliminary Investigation Report,
• the Requirements Specification,
• the Design Specification, and
• the Final System Report.
A SWOT Analysis provides a look at the factors and influences which may be considered a Strength,
Weakness, Opportunity or Threat to an organization, its mission or goal, or its current business plan/
objective. The strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. You can read more about a SWOT Analysis here.
Each Group should review each member’s proposed solution from the Final System Report and come to a
consensus on one to be used for the Group Project. Since each group member identified a proposed
solution, each team has the opportunity to share solutions and rationale for choosing a Group solution. Once a Group solution is identified, a SWOT Analysis Matrix needs to be created. You can find SWOT
Analysis Matrix examples and templates here.
In choosing one Group solution for PEP, keep in mind that an information system is a set of interrelated components, with a clearly defined boundary, working toward the attainment of a common
goal by accepting inputs and producing outputs in an organized transformation process. Feedback is data
about the performance of a system. Control is the component that monitors and evaluates feedback and makes any necessary adjustments to the input and processing components to ensure that proper output
is produced. An information system is comprised of hardware, software, telecommunication, and data.
Systems have three basic functions:
• Input involves capturing and assembling elements that enter the system to be processed.
• Processing involves transformation processes that convert input into output.
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• Output involves transferring elements that have been produced by a transformation process to
their ultimate destination.
Organizations are establishing an Enterprise Architecture (EA) to inform, guide and constrain the investment decisions made by SWOT Analysis boards regarding IT systems. An enterprise architecture is
a process that fully describes and maps business functionality and requirements and relates them to
information system requirements. It enables you to accommodate complexity and change. An EA is the analysis and documentation of an enterprise in its current and future states from a strategy, business,
and technology perspective. It helps to integrate and manage IT resource from a strategy and business- driven viewpoint. The benefits of an EA are reduction in IT costs, improves IT responsiveness, supports
agility to change, and guides the proper selection of IT solutions to ensure the accomplishment strategic business outcomes.
The presentation is to be developed using Microsoft PowerPoint for delivery to the executive leadership team and should be at a level appropriate for that purpose. Your presentation format should be
professional and use frames, color and/or style to make it interesting in appearance to keep your audience’s attention. Each slide should have a title, a slide number, and a limited number of bullet points.
A presentation should capture key bullet points and not include complete paragraphs and detailed text.
The bullet points in your presentation will be supported by relevant details in the Notes section of the slides. Use the Notes area to write what you would say (all your words from "Good morning" to
"Thank you") if you were giving this as a presentation. Presentations with limited or no Notes will receive much lower grades. The use of at least three (3) external resources (other than the textbook and
classroom resources) is required; your sources should be scholarly sources, not Wikipedia and the popular press. Remember to correctly cite and reference your sources. Any direct quotes should be
indicated within the slide text with appropriate quotation marks and an in-text citation (however direct
quotes should be short and used sparingly, if at all). Complete references for all sources should be included in the corresponding Notes section. Paraphrased material can just be referenced within the
Notes section of the slides without an in-text citation on the slide. This deviates from APA style but keeps the slides more readable.
Your presentation should be at least 10 slides, including: • A cover slide with a title, names of the group members and date as a minimum
• A slide to explain the purpose of the briefing, including the Group’s Proposed Solution • 3-4 slides that explains the SWOT Analysis process and SWOT Analysis Matrix that the Group
developed, including:
o Strengths (what is PEP good at?) o Weaknesses (what is PEP not good at?)
o Opportunities (how can the proposed solution help PEP achieve their strategic goals?)
o Threats (what are potential threats PEP is facing in meeting their strategic goals?) • 4-6 slides addressing the following:
o How PEP can bridge the gap between weaknesses and strengths.
o Steps and initiatives ITSC can take to mitigate threats and risks identified in the SWOT Analysis.
o Steps PEP can take to leverage strengths. o Action plan steps ITSC can take to use the proposed solution to enhance market
share and organizational strength.
o Summary/conclusion slide (keep in mind the purpose of the briefing is to obtain executive approval to implement the SWOT Analysis process)
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Group Management
Group work is to be conducted in the Groups area of the online classroom – the group discussion area
and the group locker - and the use of online Messages and email is discouraged and should be restricted. If those must be used, please copy your faculty member. The work should be balanced among the team. At the conclusion of the project, each team member will rate the participation of each of the team members, including themselves. These ratings will be sent to the professor via the
Assignment Folder, using the Group Project Peer Review (GPPR) form provided, and will be considered in
the assignment of individual scores.
Submitting Your Assignment One member of the group should submit the presentation via the Group Assignment Folder as Microsoft
PowerPoint presentation. Use the Grading Rubric below to be sure you have covered all aspects of the assignment.
Note: The results of the GPPR can reduce individual grades if it's found there is low participation by a
team member.
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GRADING RUBRIC:
Criteria
90-100% Far Above
Standards
80-89% Above
Standards
70-79% Meets
Standards
60-69% Below
Standards
< 60% Well Below
Standards
Possible Points
Purpose 9-10 Points
The purpose of the
presentation is clear and
thoroughly sets
the stage for presentation.
Demonstrates sophisticated
analysis and
writing.
8 Points
The purpose of the presentation
sets the stage for presentation.
Demonstrates
effective analysis and writing.
7 Points
The purpose of the
presentation sets the stage
for
presentation.
6 Points
The purpose of the presentation
may not appropriately
set the stage for
presentation.
0-5 Points
No purpose slide is
provided, or minimal effort
demonstrated.
10
SWOT Analysis
Process
9-10 Points
The proposed
SWOT Analysis
process is clearly and
thoroughly described.
Demonstrates
sophisticated coverage of
each area.
8 Points
The proposed SWOT Analysis
process is clearly described.
Demonstrates good coverage of
each area.
7 Points
The proposed SWOT Analysis
process is described.
6 Points
The proposed
SWOT Analysis
process may not be included or
not adequately described.
0-5 Points
No proposed
SWOT
Analysis process is
included, or minimal effort
is
demonstrated.
20
SWOT Matrix
Identifies Each
of the Four Quadrants
(Strengths, Weakness,
Opportunities,
Threats)
36-40 Points
All four quadrants
required by the assignment are
included in the
matrix and are clearly and
completely explained.
Demonstrates sophisticated
analysis and
writing.
32-35 Points
Three of the four quadrants
required by the assignment are
included in the
matrix and are clearly and
completely explained.
Demonstrates
effective analysis and writing.
28-31 Points
Two of the four quadrants
required by the assignment are
included in the
matrix and are clearly and
completely explained.
24-27 Points
One of the four quadrants
required by the assignment are
included in the
matrix and are clearly and
completely explained.
0-23 Points
None of the quadrants are
included, or very minimal
effort is
demonstrated.
30
Benefits of the
SWOT Analysis
Process
9-10 Points
The descriptions of
benefits are convincing,
effective and
8 Points
The descriptions of benefits are
effective and relevant to the
case study.
7 Points
The descriptions of
benefits are provided and is
6 Points
The descriptions of benefits are
somewhat relevant to the
case study, and
0-5 Points
No description of benefits
provided, or minimal effort
demonstrated.
10
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relevant to the case study
organization.
Demonstrates sophisticated
analysis and critical thinking.
Demonstrates analysis and
critical thinking.
relevant to the case study.
may or may not be clearly
written.
Conclusion 9-10 Points
Conclusion is
convincing, effective and
relevant to the
presentation. Demonstrates
sophisticated analysis and
critical thinking.
8 Points
Conclusion is
effective and relevant to the
presentation.
Demonstrates analysis and
critical thinking.
7 Points
Conclusion is
provided and is relevant to the
presentation.
6 Points
Conclusion is
somewhat effective and/or
relevant to the
presentation.
0-5 Points
No conclusion
provided, or minimal effort
demonstrated.
10
Notes Section 9-10 Points
Presentation is clear and
concise and
supported by Notes that
contain all that would be said
during the presentation,
demonstrate a
sophisticated level of thinking
and writing, and augment,
rather than
repeat what is on the slides.
8 Points
Presentation is clear and concise
and supported
by Notes that contain most of
what would be said during the
presentation,
demonstrate critical thinking
and effective writing, and
augment, rather
than repeat what is on the slides.
7 Points
Presentation is clear and
concise and
supported by Notes that
contain much of what would
be said during
the presentation.
6 Points
Presentation is not supported
by appropriate
notes; may not be clear and
concise.
0-5 Points
No Notes included or
notes just
repeat slide content, or
extremely minimal notes
are used.
10
Presentation
Format
9-10 Points
Presentation
reflects effective
organization, creative design
and
sophisticated level of
communication; appropriate
illustrations,
charts and/or diagrams are
included;
8 Points
Presentation
reflects effective organization,
good design and
appropriate level of
communication; appropriate
illustrations, charts and/or
diagrams are
included; correct structure of
slides, with few
7 Points
Presentation is
organized; appropriate
illustrations,
charts and/or diagrams are
included; correct
structure of slides, with
some
grammar, and spelling errors;
follows
6 Points
Presentation
may not be well organized,
and/or contains several/many
grammar and/or
spelling errors; and/or does not
include any/appropriate
charts, diagrams
or illustrations; and/or does not
follow
0-5 Points
Presentation
is extremely poorly done
and does not convey the
information.
10
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correct structure of
slides,
grammar, and spelling;
presented in a professional
format; follows instructions
provided;
references are appropriately
incorporated and cited using
APA style as
indicated in the instructions.
grammar, and spelling errors;
presented in a
professional format; follows
instructions provided;
references are appropriately
incorporated and
cited using APA style as indicated
in the instructions.
instructions provided;
references are
appropriately incorporated
and cited using APA style as
indicated in the
instructions.
instructions provided;
and/or does not
follow APA style for references
and citations as indicated in the
instructions.
TOTAL Points
Possible
100