STRATEGIC MARKETING FOR NON PROFIT ORGANIZATION

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GROUP PROJECT: strategic marketing for non profit organization

Al Noor Association for the Blind

Objective

The objective of this Project is primarily to help you integrate the material that you have learned from the lectures, cases, and readings in the course and relate this material to your other courses.

The issue:

NPO organization required to develop multiple marketing strategies which attracts donors, volunteers, and target customers. With the growing age of technology internet marketing become fundamental tool to achieve the marketing goal. NPO’s are increasingly turning into the internet to rise fund, improve relationships, increase their advocacy efforts, and keep their public well-informed. However, not all NPO’s are taking full advantage of these online resources and opportunities are inter alia lack of expertise.

The task:

In this project you must assess the online presence of the chosen NPO through:

Provide a brief introduction about the selected organization (with reference and citation) (2marks)

1. Analyzing the online marketing tools used by the organization? And identifying the level of effectiveness? (3marks)

2. Identify the drawbacks/ weakness which organization has in online channels? (3marks)

3. Your own creative recommendations and suggestions which shows the effective use of the marketing 4 P’s or the organization which will be discussed with the class (7 marks)

Instructions:

1. No more than 6 members in one group

2. Creativity part should be shown in point number 3 in practical way

3. No group should choose the same organization

4. Font size 12, New Roman

5. Submission date 14/December/ 2021 through E-Learning

6. Presentations on 19 / December/2021 (5 marks for presentation)