Research Paper OnCampus
Objectives:
1. Why do you want to develop a mobile app?
· Ease of access
· To advertise new and existing product changes for customers
· Increase sales
· To invite clients for promotions and events
· To provide more detailed view of current and upcoming products
· customer reviews and feedbacks
· ordering and reserving products for the customers
2. What goals are you trying to achieve?
· Maximize customer interest and knowledge of the products
· Detailed about current products and services
· Understand market values
· Increase revenue and profitability
· Better interaction with the customers
Users:
3. Who is your target audience?
· All our current customers and new customers
4. Are there different types of users?
· No, same type of users who love to hear about our products
5. In the planning and design stages, do you plan to engage test users for feedback?
· Yes, for the better quality of the product
Devices:
6. Do you want to develop a native application that users download from a public app market? (Ex. Apple’s App Store, Google Play), or a mobile web app that users access on a browser?
· Sure, for convenience of the user and to stay with new technologies and trends.
7. Which devices should run your app?
· Apple
· Android
· BlackBerry
· Windows Mobile
· Kindle
· Other: Please describe
8. Which size devices should run your app?
· Smartphone
· Tablet
· Both
Functionality:
9. Please describe what your app will do/provide:
· Newsletter
· Chat support
· Login
· Email notification
· Add to cart
· More detailed explanation for the products
10. Does the app need to connect to external backend data bases or systems? Will there be any integration points? If so, which ones? (Include information about third parties, existing and future servers, or other devices)
· Yes, it will require to connect with MySQL database as a data layer for the application and to get data via calling services. As I explained above service layer required to interact with app and database to get data. Also we have third party user card verification through PayPal and Heartland.
11. Will there be areas in the app for the user to enter and/or store information? (Please describe)
· Yes, after checking out and final stage of product purchase user needs to enter payment information.
12. Do you want the user to have the ability to use the app (or parts of it) without an internet connection? (Please describe)
· No, we didn’t plan to provide this functionality but in future will research about it.
13. Will your app need to access another app on the device, e.g. Maps or Photo Album? (Please describe)
· No, it is not required to allow any user information access for any client.
14. Are you looking for a graphic or user experience designer?
· We try to make application with simple layout so our developers will take care about design.
15. Do you intend to charge a fee for your app? Will your app include in- app advertising or an alternative revenue model? (Please describe)
· Our application can be downloaded free of cost for any users.
16. Is there any security concerns involved with the app? Sensitive information? Restrictions on who sees certain information?
· Yes, we have credit card processing but it is handled by third party with taking care of user’s privacy information.
17. How will the app be distributed—public app market (App Store, Google Play) or private distribution?
· Now, we planned to distribute our app via apple store and google play only, later on will think about other distributors.
Budget:
18. What is your budget for mobile app development?