discussion
Group 5 Part 1
Students Name: Borong Pang, Chenzhi Yang, Yuhui Weng
CSUSB
Course: ADMN 4900 Section91
Date: 2/21/2021
Kumon Math & Reading Centers
1940 West College Avenue
San Bernardino, CA, 92407
(844)122-1291
(999)352-3691
www.kumon.com
jpang@ikumon.com
Current Product/Service problem to solve
· Problem Characteristics
The safety of offline learning center. If the offline learning center is opened, students and teachers need to face the risk of COVID-19.
The impact of the epidemic on learning centers. Kumon abides by public policy and closes offline courses during the pandemic. According to Tanabe (n.d.), "Kumon will follow the decisions of the local school district and the guidelines or requirements of the local government." Online learning guidance may affect the effect of guidance, such as slow network speed and frequent network fluctuations.
· Problem effects on stakeholders
Maintenance and rental costs of the learning center. To comply with the public policy and for safety, students temporarily participate in the course through the zoom meeting, saving the maintenance cost of the offline learning center; however, the rental cost of learning center may need to pay continuously.
The compensation caused by safety problems. If the offline learning center is open, if students and teachers are infected with COVID-19, other family members will also be affected, and students and assistant teachers may ask the learning center to compensate for the relevant treatment costs.
· Why is it important
Ensure safety. The premise of learning is a safe environment and healthy body. If teachers and students are infected with COVID-19, the offline learning center may be closed, and COVID-19 will damage the body of the infected person, or even cause permanent physical trauma.
Reputation. In case of virus infection due to participation in offline teaching, the learning center may have to bear the compensation cost; customers may question Kumon's safety protection measures, and Kumon will bear the risk of losing customers.
Product Characteristics
· Uniqueness, niche
Individualized Instruction. Kumon is an individualized learning method that allows each student to study at a comfortable level, regardless of age or school grade, and advance beyond his or her current school grade level.
Self-Learning. Kumon places great importance on self-learning, encouraging students to read the worksheets, think, and do the exercises on their own.
Small-Step Worksheets. Kumon worksheets are designed to take students from easy problems to difficult problems in very small steps.
Kumon Instructors. Kumon Instructors discover what individual students are capable of and bring out their potential.
Niche markets. From preschool to high school, for example, 3 to 5 years old; 6 to 12 years old; 13 years old and older. Kumon focuses on developing mathematical and language skills.
Books and toys. Books are for preschool children and children, and are translated into many languages, including English and Spanish; educational toys cultivate children's hands-on ability and thinking ability, so that children can learn while playing.
SAIDO learning. SAIDO is a non-drug treatment, which has been proved to delay or improve Alzheimer's disease.
· High/low cost
For the safety of students, online teaching is a safe choice. Online video software can rent ZOOM. If there is no pandemic, the cost of offline teaching may be higher than that of online teaching, cost including the cost of renting space and decoration.
High cost. Besides salary and marketing expenses, offline teaching needs space, furniture, business license and name registration fees. According to Kumon (n.d.), the estimated franchise fee is $1,000; the investment range is $74,248 to $156,590; Kumon can cover expense up to $36,000.
Low cost. In case of epidemic, besides salary and marketing expenses, ZOOM can be free; if students need to watch videos repeatedly, they can buy cloud storage function ($480 per year).
· Distribution channel of product/service
Customer sharing. If customers can introduce more than 5 new customers, they can get course discount and book fee reduction.
Online ads. include ads. on Web pages, short videos on Youtube, and Tiktok. Distributors include Youtube, TikTok, etc.
Reference
Investment information (n.d.). Kumon. https://www.kumonfranchise.com/investment-fees
Tanabe, M. (n.d.). A message from Kumon North America’s President Regarding Coronavirus. Kumon. https://www.kumon.com/covid19