business analysis
MGMT 490 GROUP PROJECT
Yifu Zuo
Junjie Wang
Le Chen
Brigette Burton
Abdullh Alnasser
PART I：Strategy Taking: Alternative generation and assessment
Step 1 (planning). Identify one local partner firm that has successful local operations in the same sector as the client (but using a different technology). Analyze its technology, its value as a local organization, and its understanding of the local market, using concepts from module 1. What are the values of your client firm that can help this partner firm grow?
Step 2 (programming). Identify another local partner firm in the same sector as the client, but who has successful national (or global) presence. Analyze its business strategy using a blue ocean strategy framework. What is the business strategy of your client firm that can help this partner firm grow?
Step 3 (performing). Identify a third successful local partner firm (that is originally from another nation) in the same sector as the client and analyze how it is developing its global value chain using local knowledge and resources, and it’s upgrading strategy for core competence. What is the core competence of your client firm that can help this partner firm grow?
Step 4 (profiting). Identify a fourth partner firm (that operates in another nation and has is leveraging technology for growth) in the same sector as the client and identify its approach to innovation and technology growth. What is the technological capability of your client firm that can help this partner firm grow?
Eddie Marine (Brigette Burton ) = 0.5/4 Comment by Vipin Gupta: Here are the directions for this section – * Step 0. (cultural context). Opportunities for Strategic Management. Introduction to the client, to the nation, why nation makes sense for the client’s business, and SHEENY capabilities and challenges in the local nation for the client related businesses. USE SHEENY FRAMEWORK. You have not followed the directions, nor used SHEENY framework.
The client company in question is Eddie Marine. This company came up principally to serve in the distribution of a diverse manufacturer for boat accessories, nonetheless, regardless of still distributing high-quality products from a few firms, they are now mainly a leading producer of quality marine products. The organization is in the process of expansion in the Philippines and are require overseas partners who will assist in the process. With the target of creating value using resources, capabilities, and commitment, the choice of partners is targeted towards planning, programming, performing, and profit-making. The client organization targets partners such as Headsail Inc. Philippines, Broadwater Marine, Boat Shop Philippines, and Pacificfortia. Comment by Vipin Gupta: Check grammar
In the business plan, the first interest is to expand into the Philippines market. The partners will assist in offering excellent client acquisition, distribution, or marketing channels. There are those who already have knowledge of the local market and they will be fundamental in enabling Eddie Marine to reach ut to the consumers in the right way. Besides, others are imperative in the global knowledge and they will result in the market expansion of the firm and the marketing or selling of products to a diverse population. Still, others are technologically advanced and there worth stands out as they will enhance an excellent process of manufacturing, production, and marketing of the products in Eddie Marine. They will also enforce the application of suitable and unique technologies in the production of goods which stand out in the market. We offer them innovative technology, new products for sale, among other provisions. Comment by Vipin Gupta: Check spelling
Step 1 (planning). A local partner firm that has successful local operations (but using a different technology). Technology, its value as a local organization, and its understanding of the local market. (Le Chen) = 0.5/4
The local partner in question here is Pacificfortia Marine technologies inc. The company has a team of auto/boat mechanics who work with the instructions, blueprints, instructions, and drawings that enhance retrofitting, maintenance, and repair of various boat structures and amenities. In the long run, there is an inspection of completed work based on the specifications, compliance, and requirements of safety demands by the contractors. The technologies too require the involvement of carpentry projects with a realistic estimation of materials, cost, and time as a mechanism for success. In the core values of the company, there is an emphasis on delivering the highest quality of custom boat building. Comment by Vipin Gupta: Provide clear transition from step 0. What are the gaps in the planning of Eddie Marine that the local partner can help address? The entire section is too descriptive. You need to use concepts from module 1 very clearly. And, follow the directions: Analyze its technology, its value as a local organization, and its understanding of the local market, using concepts from module 1. What are the values of your client firm that can help this partner firm grow? (use concepts from module 1 to identify values of your client firm, and what your client firm can do for the partner firm).
Since the firm provides quality products within time and meets customer expectations as well as statutory requirements, it has a high value to offer for the customers. Besides, the company focuses on affording the highest quality products with the best value, great level of professionalism, expertise, and tireless commitment in the both commercial and military sector.
The company does work to inspire the manpower through instilling trustworthy, honesty, commitment, and dedication for endured improvement in seeking solutions that are based on innovative designs. With commitment, the company does not comply with rules and values but works for uniqueness in its products, mechanisms, and business operations (Pacificfortia Marine Technologies Inc.). Flexibility, willingness, safety, commitment are qualifications that come handy in technological departments making it a success for operation and value addition in the service provision.
The target to satisfy the world-class consumers makes it engage in sustainable practices, apply expertise, utilize well-trained and verified engineers in the Naval Architecture, process and Quality Control Engineering, Mechanical Architecture, and Electronics Engineering. The organization also has diverse programs and services within boat training, design, repairs, safety, supply, survey, technical support, and maintenance. Indeed, the planning of operations and technological use within Pacificfortia Marine technologies inc is an outstanding mechanism.
Step 2 (programming). A local partner firm with a successful national (or global) presence. Business strategy through the blue ocean strategy framework (Abdullh Alnasser) = 0/4 Comment by Vipin Gupta: You have not followed directions for this section, and not used concepts from module 2. Analyze its business strategy using a blue ocean strategy framework. What is the business strategy of your client firm that can help this partner firm grow? You need to use 2x 2 chart for analyzing the strategy of Broadwater Marine using blue ocean strategy framework. Also, use other concepts from module 2, such as cost leadership and differentiation, for analyzing business strategy of your client firm, showing sufficient understanding and analysis befitting a senior level student.
The second partner to consider here is Broadwater Marine, a company with a national and global presence. This is a company that has room for Blue ocean business strategy by expanding the business into the Philippines (Gupta). The programming of the Broadwater Marine company is an advanced and great firm in the partnership. The company has an excellent customer procurement, supply, or marketing channels because of the expert manufacturers that have. In this case, Broadwater Marine which stands out as a grant yacht chandler within the Asia Pacific’s boast selling products process. The Blue Ocean Strategy through which market competition is irrelevant because of the creation of the uncontested market space. The firms search for new spaces so that a vicious competition is not initiated, high product differentiation is offered, and low costs are initiated.
The Broadwater Marine company too have a strong business process on the Gold Coast region and aims more at expansion that competing with other companies so as to acquire more revenue from various clients. This company affords diverse products services such as outboard motors for sale, boats for sale, marine electronics servicing, boat trailers for sale, refurbishing services, water sports equipment, yacht charters arranged, generators & water makers, refurbishing services. With this kind of products, it is possible to reach out to national and global markets and expand the business with the client company. This strategy of business will indeed help our company to grow while we give them innovative technology and new products for sale in the stores they have.
Step 3 (performing). A successful local partner firm (originally from another nation) and how it is developing the global value chain using local knowledge and resources, and it’s upgrading strategy for core competence. (Yifu Zuo） = 0.5/4 Comment by Vipin Gupta: Need to follow the directions. Analyze how the partner firm is developing its global value chain using local knowledge and resources, and it’s upgrading strategy for core competence. What is the core competence of your client firm that can help this partner firm grow?
The third partner is Boat Depot Philippines,A company that uses technology and grows in the industry. Considering different customers, the company's core competitiveness is to become the best brand in the maritime system. Based on Porter's value chain, the design, production, marketing, delivery and support of suppliers, customers and other stakeholders can be achieved in marketing. In addition, the strategy leverages specific aspects to help determine whether a company can consider profitability with other businesses in the industry. The process has achieved outstanding business success in raising standards, reducing competition, eliminating competition and creating opportunities. Segregation mechanisms such as stickiness, asset specificity, and competitive exclusivity help companies perform well in the supply chain. The company provides a good and consistent source of parts for the Philippine boating community and maintains vessels (boathouses). Through the location of OEM parts supply and leisure rowing athletes in the Philippines, the organization offers discounts and best deals to enhance local shipbuilding and fleet operations with special offers to attract customers. Comment by Vipin Gupta: This is very theoretical. You need to use concepts and frameworks to analyze the strategy of the partner firm -
A knowledge-based approach allows companies to leverage the knowledge and knowledge they want from local communities and customers to articulate diverse and unique but customized products that integrate expert skills and new aspirations. Nonetheless, this evolution does not work in isolation, it relies on organizational learning, where local knowledge is applied by using local knowledge when making the necessary products. These strategies bring satisfactory benefits to stakeholders because they realize the desire to differentiate, meet needs and strategic operations. Comment by Vipin Gupta: Again, this is very theoretical. You need to use concepts and frameworks to analyze the strategy of the partner firm.
If the company becomes a partner, our company has room for innovation and technological development. As a partner, the organization can provide information sharing value for expanding our business and marketing products in the Philippines. Eddie Marine can provide value to the organization by offering products at the Boat Depot store in the Philippines and accessing US products that should be sold in its stores.
Step 4 (profiting). A partner firm (operating in another nation with leveraged technology for growth) whose approach to innovation and technology growth is of value.（JunJie Wang） = 1/4 Comment by Vipin Gupta: Need to clearly follow the directions. identify your partner’s approach to innovation and technology growth (use concepts from module 4). What is the technological capability of your client firm that can help this partner firm grow?
The ultimate partner in the discussion is Boat Shop Philippines a partner form for Eddie Marine. This is a highly technological company whose advanced level of skills and innovation is of value to us. Perpetuation, championing, and sustained value in the technology, the culture of discovery and value development of products has helped the firm to grow and make profits. Based on the kind of research and development a company is conducting as well as the targeted product categories, the geographical segments, the market segments, and core technologies applies, there is an improves supply chain management and growth whose new strategies and processes are functional. Comment by Vipin Gupta: This is too theoretical. You need to use concepts to analyze the strategy of the partner firm, by providing clear illustrative examples of what your partner firm is doing in relation to those concepts.
The technology push unveils new design specifications that result in unique production and performance which satisfies customers and offers inherent value to them. Boat Shop Philippines Company utilizes growth technology in producing resort boats, patrol boats, yachts, fishing boats, and dive boats made in the right manner.
With the fifty years of experience, the organization has a team of innovative designers, and highly skilled and committed mechanics. This technological team is a production concept as well as a technology push for they offer market research and sequential management processes of the cross-functional innovative practices who work brings outstanding capabilities. There are electricians, craftsmen, and upholsterers who work closely in the manufacturing process. Comment by Vipin Gupta: Where did you get this information from? How do you know they have cross-functional innovative practices? What research have you conducted regarding that? You need to use specific research information in connection with the module’s concepts.
Through the evolutionary model and organizational learning, there has been an articulated knowledge of boat design and manufacture in the firm (Boat Shop). The technologies Boat Shop Corporation uses enhances interactive experience among the customers who can modify, and customize the boats to their desires through drawing the yard construction. Customers have a say in the creative control of technological growth and champion great marketing, designs, manufacturing, and customer service for servicing platforms and expertise operation of the organization. The process mentioned above has resulted in customized opportunities that please the customers as well as afford the time and convenience value which are functional to every individual and the overall planning of a company. Comment by Vipin Gupta: How do you know this?
With a portfolio of products from both the clients and experts, it becomes possible for the company to gain internal and external appropriability of products that are protected by the needs of the clients and have an assured market (Page, 2012). There is technical superiority too as the company competes for success and excellence, hence the boat designs made are unique and open for the market. The process manages the technology sequence and the life cycle of the products, a valuable resource, and competence as well as the capacity for any company. Comment by Vipin Gupta: How is this citation relevant? There is nothing about Boat Shop Philippines company in this report. Which page of this citation you are referring to and why?
References
Boat Depot. (n.d.). boat depot. Retrieved from http://www.boatdepot.ph/
Boat Shop. (n.d.). Boat Shop Philippines. Retrieved from http://boatshopphilippines.com/about/
Gupta, V. (n.d.). Business Strategies based on Value Chains – Differentiation, Cost Leadership and Blue Ocean.
Pacificfortia Marine Technologies Inc. (n.d.). Retrieved from http://www.pacificfortia.com/
Page, A. (2012). Gold Coast cruise ship terminal business case: market sounding & demand assessment. 1-34. Retrieved from http://www.broadwatermarineproject.com.au/documents/4.1/Market%20Sounding%20&%20Demand%20Assessment%20-%20Report%20B.pdf