Research Paper

Research Project Proposal Template

Group Name: Group 1

Group Members

1. Research Topic

Describe the specific topic for your research (3-5 sentences).

The research topic should be appropriate for the course. The relationship between/among the course concepts should be clearly specified.

Microsoft’s Power BI system is used by many large businesses in multiple domains. The retail industry needs data to be analyzed in real time. Power BI gives the ability to a cumulative analysis on the brands, different categories of products, their prices merchandise, supplier data. This helps in taking better strategic and managerial decisions.

2. Research Problem Statement

Write a brief research problem statement/Thesis statement (2-3 sentences).

What are you trying to investigate?

· In any retail business, it is important to understand client practices, perspectives, needs. Utilizing the highlights of Power BI and the skill of integrating data with business analytics will help with predicting shifts in customer’s demand and identifying different patterns.

· This also solves the supply chain complexities with different suppliers and their merchandize. The analytics also addresses and assists in observing newer trends among different demographics.

Addressing the price gaps and making smart product pricing is a pain point for the retail businesses.

Using Power BI and Big Data analytics to study the market patterns and commodity trends is the epitome of our research.

3. Significance/Background

Describe the significance of this topic in relation to course concepts. Significance should be explicitly stated, not implied (3-5 sentences).

The global retail has been changing very unexpectedly with on-line buying being the largest catalyst throughout the globe, third world nations being its modern day point of interest. In any mode of business, retailers are looking at a data-first approach to understand their clients, matching them to merchandise and parting them from their cash are reaping dividends. Data visualization and analytics is now being implemented at each stage of the retail process, right from working out what the popular merchandise may be through predicting traits, forecasting wherein the demand could be for the ones products, optimizing pricing for a competitive part, figuring out the customers possibly to be interested by them and running out the fine way to approach them, taking their cash and in the end operating out what to sell them subsequent.

4. Research Questions

List the primary research question(s). The research question(s) should be aligned to the research problem.

Write the direction of inquiry in your research. What are you attempting to answer through these questions?

How data visualization tools and Bigdata analytics can be used to improve the business of a company by using data visualization techniques in Retail domain?

5. References

Provide at least 6 current (within 5 years), scholarly, peer reviewed PRIMARY resources to support statements. Follow APA style in citing all resources.

1. Nguyen, P. H., Xu, K., Walker, R., and Wong, B.W. 2015. Time Sets: Timeline visualization with set relations. Information Visualization. (Oct 2015) DOI=10.1177/1473871615605347

2. Microsoft Power BI Organization, Microsoft Power BI Website powerbi.microsoft.com/en-us/what-is-power-bi. Accessed September 2017.

3. What is Power BI desktop? docs.microsoft.com/en-us/power-bi/desktop-what-is-desktop

4. How Data Visualization is Transforming the Retail Sector. Retrieved from visualr.io/data-visualization-transforming-retail