Case study for Org Behavior
TECHEDGE CASE STUDY WRITE-UP - OUTLINE 1
DESIGN AND IMPLEMENTATION OF PERFORMANCE MANAGEMENT SYSTEMS,
KPIs AND RESPONSIBILITY CENTRES
CASE WRITE-UP – OUTLINE
LAURA MATTOS | SHRUTI KODANDARAMU | ASHA BORA
Ottawa University EMBA | Organizational Behavior Theory
TECHEDGE CASE STUDY WRITE-UP - OUTLINE 2
Our consulting team, RAL Consulting, was hired by TechEdge to evaluate its current
organization structure and behavior, identify areas of needed improvement, point out a list of
actionable items for the company to improve its performance and how to implement those. This
case outlines our team’s consulting process to produce a final case write-up.
CASE OUTLINE
1. Introduction (at least 1 but no more than 2 pages)
Overview and history of TechEdge (one or two paragraphs)
TechEdge offered technology consulting service to other business, in a B2B business model.
According to Prabhu & Hedgei, the company structure was divided into sales, consulting,
support and services, back office operations, finance and software. All these departments were
led by vice presidents who reported to the CEO. The VPs assisted the managers, who led their
teams independently in their departments.
TechEdge: Main Organizational Behavior issues (half - 1 page)
The case presented a summarized list of challenges faced by TechEdge. (For next assignment,
List 5 major reasons listed on the case on page 5). Our consulting team identified a few
behaviors that might be driving these 5 major issues. These are:
§ HR v. VP responsibilities
o HRs responsibilities limited to recruiting while VPs were managing, training and
evaluating performance of the employees.
o HR not assisting with people management issues.
§ Team leader v. VP responsibilities
o Team leaders were responsible for team performance, but each team member
reported to their respective VP.
TECHEDGE CASE STUDY WRITE-UP - OUTLINE 3
o Lack of unity and shared objectives
§ Group v. Team structure.
o Different departments working together as temporary teams without a clear
common objective. Each department was more focused on their own tasks.
§ General sense of unaccountability between teams:
o All teams felt they didn’t receive adequate support from the operations
department
o Dissatisfaction from Operations VP: Complaints about overload of work,
dependency on external factors, and not enough time to fulfil other teams’
expectations
o Finance team complained about not having enough funds due to bad performance
of the sales team
§ General feeling that the company was understaffed
§ HR team couldn’t hire the best employees offering low wages
Among all items listed, our consulting team considers the following the most significant OB
issues related to power, conflict, team, and individual behavior concepts: (For next assignment
list and explain these 3 items)
§ 1
§ 2
§ 3
Objectives (half - 1 page)
§ List our goal(s) for this analysis:
o Identify where are the main issues in the company’s OB?
TECHEDGE CASE STUDY WRITE-UP - OUTLINE 4
o List potential areas for improvement?
2. Strategic Analysis & Problem Identification (at least 1 but no more than 2 pages)
§ List OB theories or frameworks that are key to establish/define the problem.
§ SWOT analysis on the organization’s Organizational Behavior issue(s) identified in the
introduction.
o Strengths
o Weaknesses
o Opportunities
o Threats
§ List the key concepts and business tools/processes learned during the course that are
relevant to these issues.
3. Solutions/Recommendations (at least 1 but no more than 2 pages)
§ List proposed recommendations
§ Explain how they will solve the issues identified
§ List the key steps needed for implementation of our solutions and recommendations,
including needed resources such as budget, staffing, IT resources, redesigned groups,
teams, or management.
§ Write a paragraph on how we propose the organization monitor and evaluate the
success/value of your solutions
NOTES TO THE TEAM:
TECHEDGE CASE STUDY WRITE-UP - OUTLINE 5
§ Keep APA Formatting style
§ List sources using the correct structure
REFERENCES
i Prabhu, D. & Hedge, S. Design and implementation of performance management systems, KPIs and responsibility centres – A Case Study, Bangalore