You are to prepare a profile of a Canadian exporting success story. Find a company that succeeded to find a market for their products in one or more international markets. Your profile should include:
• An introduction of the company, including background, and the demand for its product in a chosen foreign country
• Target market in the foreign country (e.g. location, demographics, psychographics, etc.)
• Marketing mix used (4Ps): Product, Price, Place, Promotion
• SWOT analysis: Strengths, Weaknesses, Opportunities, Threats
• Relevant foreign government regulations that applied to the product(s)
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