Continuation problem Part 6

Strategic Plan (Vision): Market Expansion and Increasing Geographical presence

Primary Goals/Objectives:

1. Expanding to geographical areas where apple’s presence is low

2. Increase market share

3. Unveil customer friendly apps

4. Encourage innovation

Year 1: Encourage Innovation

Year 2: Increase Market Share

Year 3: Expand Geographical Coverage

Goal/Objective (How will you reach your strategic initiative?)

· Acquiring IT professionals

· In house training

· Investing in new technology

Goal/Objective (How will you reach your strategic initiative?)

· Unveil pocket friendly phones perhaps under another brand name

· Conduct intensive market research

· Address the needs of customers in Asia and Africa

Goal/Objective (How will you reach your strategic initiative?)

· Open offices in Asia and Africa

· Send representatives to Asia and Africa.

· Take advantage of the talent in Asia and Africa to strengthen research and innovation

Operational Issues (Consider problems that might arise and the importance of contingency planning)

· Lack of effective recruitment strategies

· Improper alignment with organizational culture

· New technology might not be cost effective

· Danger of imitations by competitors

Operational Issues (Consider problems that might arise and the importance of contingency planning)

· Poor reception by employees

· Lack of enough funds

· Upsetting up market customers when Apple offers cheap phones.

· Operations in the new markets might be limiting due to costs

· Competition from Android and Windows based phones

Operational Issues (Consider problems that might arise and the importance of contingency planning)

· Competition from Android and Windows based phones.

· Buying cultures in new locations might not be in line with Apple’s mission and vision.

· Legislations in new locations might limit Apple’s operation

· The entire venture might ne non-cost effective

Human Resources (How will you address staffing needs and organizational growth?)

· Recruit more staff

· Train staff

· Expanding employee catchment areas to include areas where Apple’s presence is low.

Human Resources Issues (How will you address staffing needs and organizational growth?)

· Creating value through employees

· Encouraging bottom to up management

· Negotiating employee remuneration to cut down on costs

Human Resources Issues (How will you address staffing needs and organizational growth?)

· Using incentives to encourage employees to work in new locations.

· Using local labor rather than importing labor

· Training to ensure that employees understand the dynamics in the new locations.

Supply Chain (How and where will you acquire resources?)

· Outsourcing from professional IT recruitment firms

· Employ IT professionals

· Expanding human resource catchment area.

Supply Chain (How and where will you acquire resources?)

· Company funds

· Venture capitalist

· Selling of company shares

Supply Chain (How and where will you acquire resources?)

· Working together with local partners

· Company funds

· Assistance from governments in areas where Apple has expanded

Marketing (Consider 4 P’s and I’s, target market, pricing, brand value, and CSR)

· Online marketing

· Market expansion in new geographical areas.

· Identifying talented people in new markets and admitting them in Apple University

Marketing (Consider 4 P’s and I’s, target market, pricing, brand value, and CSR)

· Scholarships for bright students

· Identifying areas of need and offering assistance to improve Apple’s brand image.

· Making products that address the locals

Marketing (Consider 4 P’s and I’s, target market, pricing, brand value, and CSR)

· Working with local partners.

· Using local marketing channels to increase presence and reduce marketing costs

· Researching on buying culture of people in the new markets

Value Chain (How does your firm add value to primary and support activities in the value chain?)

· Introducing new apps

· Reach out to new Smartphone markets

· Meeting the needs of local Smartphone users

Value Chain (How does your firm add value to primary and support activities in the value chain?)

· Invention of phones that address the needs of contemporary customers

· Consider unveiling of pocket friendly Smartphones

· Innovation in order to compete favorably with rivals

Value Chain (How does your firm add value to primary and support activities in the value chain?)

· Work with local IT partners

· Use local marketing channels to increase presence and cut down on marketing costs

· Consider using franchises rather than direct market entry

Leadership (Leadership methodology and any biasyou may have.)

· Involving employees in decision making

· Bottom to top approach

· In house training

Leadership (Leadership methodology and any biasyou may have.)

· Using employees as brand managers

· Training employees on new marketing strategies.

· Speaking with rather than speaking to employees when giving instructions

Leadership (Leadership methodology and any bias you may have.)

· Sensitivity to human resource culture of employees in new markets.

· Avoid too much importation of labor.

· Expanding leadership structure in new markets

Ethics &Sustainability (What are the ethical considerations related to your identified goal/objective)

· Corporate social responsibility

· Employee remuneration

· Training

· Impact of new technologies on both employees and customers

Ethics & Sustainability (What are the ethical considerations related to your identified goal/objective)

· Developed innovation should not violate industry set guidelines

· Use of healthy competition strategies

· Impact of Apple’s presence in new markets.

· Perception of Apple’s current clientele about expansion to new markets

Ethics & Sustainability (What are the ethical considerations related to your identified goal/objective)

· Limiting legal and business factors in new markets

· The most effective market entry strategies

· Impact of new business environments on employees