Easy graphic design project

Graphic Design Rubric

Your score on this assignment will be calculated as follows: You will be scored between 1 and 20 on each of the four principles below, for a total of 80 percent. The remaining 20 percent will be determined by how you handle the headlines and other text: You will lose points if text is bumping up against the borders of your boxes without any spacing in between; if the sizing of the headlines and “body copy” is not consistent or well-planned; and if there are mistakes in the text, such as misspellings, inconsistent capitalization and lowercases, etc. Four principle of graphic design: Balance Designs in balance have their arrangement of parts planned, keeping a coherent visual pattern (color, shape, space). "Balance" is a concept based on human perception and our natural sense of weight and proportion. A design composition does not have to be symmetrical or linear to be considered balanced; balance is global to all elements, even the absence of content. In this context, perfectly symmetrical and linear compositions are not necessarily balanced and so asymmetrical or radial distributions of text and graphic elements can achieve the desired result. Rhythm Successful designs have an effective ebb and flow. Text and graphics should be paced and patterned, with a sense of movement and variation. Rhythm can refer to way a design guides the eye, attracting the gaze first to one place and then carrying it to another, but rhythm can also simply mean variation. Unity Unity creates a feeling of wholeness. It is usually achieved when the parts complement each other because of something in common. Unity can be achieved by use of the same color, or different tints of it, or using a similar graphic style for illustrations. The result should convey that the whole is greater than the sum of the parts. Contrast Contrast means creating and emphasizing differences. Ways of introducing contrast include using clashing colors, sizes, and shapes, or placing objects in juxtaposition to one another. For text, contrast is achieved by mixing serif and sans-serif on the page, by using very different type styles, or by using type in surprising or unusual ways. Another way to describe contrast, is to say "a small object next to a large object will look smaller". Contrast gives a layout life and drama.