White paper

Graded criteria

Exemplary (A)

Proficient (B)

Marginal (C)

Failing (D)

Instructions

White Paper follows standard formatting for this kind of technical document: cover page, one-inch margins, 12-point type font

White Paper is approximately 5-7 pages in length

Student shows evidence of having researched readers

Purpose of this Backgrounder is to supplement a product launch

Backgrounder has listed key features of product or service

Backgrounder has listed the key benefits of each if those features

Backgrounder includes a call to action

Backgrounder has a clear title that indicates produce or service

Backgrounder includes Simple photograph(s) or graphic(s) of product or service

Backgrounder includes company numerical data, examples, expert testimony and visual evidence (if relevant) for product or service

Backgrounder is divided into three main sections

Backgrounder is written persuasively

White Paper is written in spare, concise language: no wasted words or repetition

White Pape is free of grammar, syntax, and spelling errors.

White Paper was submitted to dropbox as a pdf file.