strategic managment

COMPETITIVE POSITION

The Value Chain

What are the key activities that really add value to the finished product, service or experience that you produce? How can they be enhanced?

Production and tools

· Developed in-house, customisable game engine

Product and talent layer

· Agile Software Development strategy organises developers, designers and artists effectively and efficiently

· Head of Programming and Art Director have both been with Wicked Witch since early days (18 years) and thus hold rich expertise and knowledge

· Wicked Witch hires experts, intermediates and new people in each department—this helps maintain consistent, high quality output while upskilling less experienced staff

Capital and publishing

· Wicked Witch can and does fund the development of its own titles, allowing it high control over each area of development

· Wicked Witch also has local and international contacts with other companies who may partner with them as a JV

Marketing and sales

· Marketing would be mostly digital and focused to only those demographics interested in their software

· Currently, Wicked Witch doesn’t market to the public sector—its contracts are purely organic

Distribution

· Many of Wicked Witch’s games are distributed through virtual platforms to hardware produced by other companies. For example, its mobile games are sold on app stores on mobile devices; and its Xbox and PlayStation games are distributed through purchase on their respective console stores or by purchasing the physical game disk.

Differentiation Advantage Categories

· What are the differentiating strengths that set you apart from the competition?

· In-house games engine developed by the company

· Capacity to be more creative in agile in their solutions

Agile Software Development strategy

· Individuals and interactions over processes and tools

· Working software over comprehensive documentation

· Customer collaboration over contract negotiation

· Responding to change over following a plan

12 Principles

· Customer satisfaction by rapid delivery of useful software

· Welcome changing requirements, even late in development

· Working software is delivered frequently (week rather than months

· Working software is the principal measure of progress

· Sustainable development, able to maintain a constant pace

· Close, daily cooperation between business people and developers

· Face-to-face conversation is the beat form of communication (co-location)

· Projects are built around motivated individuals, who should be trusted

· Continuous attention to technical excellence and good design

· Simplicity

· Self-organising teams

· Regular adaptation to changing circumstances

Staff longevity

· Director of programming and art director been there since starting up with the director

Operating systems

· Can develop and test programs on any operating system, including such less popular systems as Smart TVs.

Brand recognition

· Wicked Witch has had a few successful titles and contract work that has earned it positive brand recognition.

· What are the important deficits or weaknesses that customers may expect that you need to work on/mitigate?

· Developing AR software solutions (currently, not experience but a willingness to learn)

· Governments would expect WW to understand their market and needs, as well as appropriate costing structures.