Final Case Study Compilation with Intro and Conclusion

Google’s Financial Rights of Those Involved

Google started out in the 1990’s as a small company who was driven on giving and providing a free system for everyone involved with using their platform. However, they are now growing into the billions in revenue and profit. From the article of Taylor & Francis online (Damien Geradin, 2021), Google is stuck somewhere in the middle of trying to run their company as free platform but there are many loopholes and ways for them to make money and become a new and different type of Billion-dollar company. The article goes into detail that would like to run their platform with the mindset of socialism business instead of a capitalistic company. What drives googles revenue is the online advertising, when you are search on google you may see adds pop up within your cookies on your browser. This is a different company paying google to be able to be on their website in that exact moment with the mindset of trying to get users to go to their website and buy their product. What goes with the case study is the concept of how your privacy with what you search the computer algorithm is trying to learn your habits to ush more adds for things you would be interested in searching for.

Googles biggest competitor is Facebook, they were able to capture over 61% of the total add space in the revenue for media online as whole. Google still finds ways to raise the revenue to be a big powerhouse. What is interesting is the profit of privacy for these companies, google and Facebook are selling our interesting while being online to markets to put adds in front of us that would be interesting and easier for us to spend money on them.

Bibliography Damien Geradin, D. K. (2021). Google as a de facto privacy regulator: analysing the Privacy Sandbox from an antitrust perspective. European Competition Journal .