Delivery of the product services and obtaining customers
The product or service will be delivered through salespersons; this is where our agents will go out and look for potential customers for our products. The easiest way to get customers for our solution is by attending to the football matches that are played; then, our agents will sell our company product solution to the various stakeholders there. We will interact with players, football fans, and officials in charge of those games; then, from there, we can sell our solution to them by segmenting them in terms of age and gender (Reihaneh, 2018). The reason for that is that the baby boomers and millennials tend to have different tastes when it comes to products or services, so by understanding the age group, we can know the right words we can use to sell those solutions. Women and men also have different tastes, so we will ensure that we identify the things that lure them to use a product.
Product/Service reseller opportunity and partnership
Our product services will acquire a partnership with various teams that will be willing to work with us to promote our product service; we will act as sponsors to that particular team by giving it some resources to use in their day to day activity as a team. In return, the team will use the level of influence to ensure their supporters and other people know of the product service the company offers and its existence.
Direct sales
Direct sales are not the only way to sell our product solution; we can use intermediaries to sell our products, but since our product is still new to the industry, most of the industry will not be willing to constantly sell our products since we lack brand awareness meaning the supply can surpass the demand. Therefore in the first stages of introducing our product, the best method will be to sell our solutions directly to our customers; we can say that direct is one of the best models if a business is introducing the product into the market. This is because we can create a personal connection with the customers, which may later lead to brand loyalty. When the company would have expanded, and many people know it, direct sales may not be the best model since the company would not connect with so many customers. Therefore other models might be introduced to ensure the sales process is efficient and effective.
Types of direct sales | Download Scientific Diagram
Value-added resellers
I think the value-added resellers might be very beneficial to the company; this is because VAR will add value to some of the products we are selling by customizing it so that it would get better sales. Value-added resellers also have intimate knowledge about the market, and they can penetrate any market with ease compared to us as a company. Some of the VAR companies have already established good customer relations by making a strategic partnership with those customers; they can help us get a good customer base (Ray et al., 2016). These companies come with their own marketing and sales team, meaning that it will be cost-effective since we will not have to invest a huge amount of money in hiring and training workers for sales positions.
We will also be only paying VAR only when one of our product is sold, and that will remove the element of what will be done if your products are not bought, especially us who are just new in the market and do not have any customer base who will be more than willing to buy our products. Even though their commission might be 10-30% depending on the agreement, I can say that it would be worth it for the business since we will also be saving in other business areas such as sales and marketing. That money that would have been used in that area will be used to fill the void of the amount of commission taken from us as a company.
Partner - IP Nexia
Larger product offering
One of our product services, which is an app that was developed as a solution of ensuring people can watch marches in their own comfort zone, not necessarily in the stadium, is a service that is already being offered by a larger company called TBSB. They also have an app that is being used to create an interpersonal connection between the players, fans, and other people; players can also watch virtual marches of other players when they on their way to their own games.
Product or service lending licensing or private label
ing.
None of our products or services can lend itself to a better branding recognition; this is because we believe in ourselves and the kind of products we are offering. This means that we don't have to be associated with a well-renowned company to be recognized in a better way. Rather, we would let the kind of products or services speak for themselves in the market place. When we also believe in ourselves and the kind of product-service we are offering, our customers can also be able to believe in as a company, making them even be eager to buy more products from us.
Marketing role
Marketing plays a vital role since we can increase our brand awareness and establish a good relationship between the organization and the customers who are being offered the product in the market. Through marketing, the organization has been able to participate in advertising, publicity activities, and customer interaction by collecting their feedback about the product we are offering. Through that feedback, we have been able to meet the needs and wants of the consumers; marketing has also ensured that the organization has been able to survive, grow, and increase its reputation (Rangaswami et al., 2020). With a properly-outlined marketing plan, we have been able to compete fearlessly with our competitors.
The Role of Customers in Marketing | Introduction to Business [Deprecated]
Marketing type
The type of marketing that we used as a business was integrated marketing communication, where we reached our customers through the use of both traditional and non-traditional channels of marketing. This technique integrated social media use in making our brand known, especially to the millennial who like spending most of their time on those platforms. We also mainstream media in advertising our products, and our target customers were mainly the baby boomers who appreciated this type of platform as a way of being informed.
Social Media vs Traditional Media Statistics | Top Media Agency
Potential partners
One of the partners who might acquire us is ESPN, who have not fully got themselves into using technology in showing sports; they can use the kind of solutions we are offering to broaden their scope in terms of competition. Our partnership will help them have a competitive edge over TBSB since they will offer the traditional form of viewing sports. We will be offering the modern way of viewing sports; this will allow them to retain the huge number of customers they already have since customers will not have to bother to go and use TBSB services since ESPN will have all solutions bother traditional and modern. To compromise our secret sauce, we can form a general partnership where each business will be legally liable and responsible for its action; it also does not require any registration with the state or even a formal agreement (Lupulescu, 2017). Therefore as a business, we will have no obligation to share our business secret with ESPN.
References
Lupulescu, A. M. (2017). Some considerations on the general partnership. Tribuna Juridică, 7(14), 6-16.
Ray, S., Bergen, M. E., & John, G. (2016). Understanding Value-Added Resellers’ Assortments of Multicomponent Systems. Journal of Marketing, 80(5), 76-91.
Rangaswami, A., Moch, N., Felten, C., van Bruggen, G., Wieringa, J. E., & Wirtz, J. (2020). The role of marketing in digital business platforms. Journal of Interactive Marketing.
Reihaneh, M. (2018). Integrated Routing Models for Enhanced Product and Service Delivery.