Global Economics
BCO221 GLOBAL ECONOMICS Final Assignment Task brief & rubrics
Task
This task is worth 40% of your overall grade for this subject and substitutes the final exam.
Due date: Sunday the 11th of May
Formalities
• Minimum length of the assignment 1500 words – Maximum 2000 words.
• Essay form
• Relate your answers to the concepts delivered in class.
• Font: Arial 12,5pts. Line-spacing: default. Text-align: Justified.
• Bibliography/References in Harvard style.
• You may use Appendixes. These and the References do not count for the total wordcount.
Look at the following discussion topic and answer the related questions:
Topic
Dibimilano (http://www.dibimilano.it/) is one of the brands of the company Alfaparf Group. (http://www.alfaparfgroup.com/) They have a presence in many markets / Europe, North America, Brazil, Russia, China and they have recently established a regional office for the Gulf Area in Dubai in the UAE. Their biggest market, though, in this area is Saudi Arabia and the company is coming under pressure from the Saudi Ministry of Trade to relocate its Gulf office to Riyadh.
Question 1
Identify the economic indicators you consider would be of most relevance to the company in making a decision like this and use them to compare the two
economies. (Related to the first evaluation criteria – see table below)
Question 2
Consider the political stability of both countries – what factors contribute to its stability/volatility? (Related to the second evaluation criteria – see table below)
Question 3
Analyse the market for beauty treatments in the two countries and compare the needs of the women for dibimilano products and services. (Related to the third
evaluation criteria – see table below)
Question 4
On the basis of your analysis, recommend whether dibimilano should maintain their headquarters in Dubai, move them to Riyadh or look for another alternative.
Remember to support your conclusions with your previous analysis.
It assesses the following learning outcomes:
• Critically examine economic principles used in managerial situations. Topics: global interdependence and the benefits of trade and the impact of
exchange rates.
• Evaluate, analyze and contrast economic decisions and their impact of the global business context.
Rubrics
Excellent 90-100%
Good 80-89%
Fair 70-79%
Marginal fail 60-69%
Fail <60%
Relates the case to the specific knowledge delivered
(20%)
Demonstrates
exceptional
knowledge and
understanding of
concepts.
Demonstrate good
knowledge and
understanding of key
concepts-
The report
demonstrates a
satisfactory level of
knowledge and
understanding of
concepts at this basic
level.
Demonstrates limited
knowledge and
understanding of the
key concepts.
Demonstrates
extremely poor
knowledge and lack
of understanding of
the key concepts.
Application (30%)
All analytical tools are
applied very well, and
highly relevant insight
is drawn from them.
Most analytical tools
are applied well, and
relevant insight is
drawn from them.
Some analytical tools
are applied well
although there may be
some minor
misunderstandings.
Some relevant insight
may be drawn.
Some
misunderstandings
may be in evidence for
one or two tools.
Limited insight drawn
from analysis.
There is almost no
attempt to apply
tools
Evaluation (40%)
There is exceptional
evidence of
evaluation and
justification of
recommendations
There is some good
evidence of
evaluations of
concepts and
There is some evidence
of evaluation of the
concepts and
justification of
recommendations
There is little evidence
of evaluation of
concepts and
justification of
recommendations
There is virtually no
evidence of
evaluation of
concepts and
justification of
recommendations
justification of
recommendations
Critical skills
(X%)
Exceptional critical
engagement using a
range of sound,
literature and data-
based criteria to
assess the effects
Exceptional critical
engagement and
analysis of complex
ideas.
Excellent conclusions
based on evaluation.
Good critical
engagement using
some sound,
literature and data-
based criteria to
assess the effects
Good critical
engagement and
analysis of complex
ideas.
Well justified
conclusions based on
evaluation.
Fair critical
engagement using
some criteria but the
links to literature or
data of these is not
mentioned.
Fair critical
engagement and
analysis of some ideas.
Fair conclusions
somewhat based on
evaluation.
Marginally inadequate
critical engagement.
Scarce attempt to
question the concepts
and analyze facts.
Conclusions are very
short and loosely
linked to the data and
facts.
Inadequate critical
engagement.
Concepts and case
completely taken at
face value
No conclusions or
conclusions are
completely unrelated
to evaluation.
Communication (10%)
The assignment is
communicated
extremely coherently,
and referencing is
accurate throughout
The assignment is
communicated quite
clearly, and
referencing is
accurate but there
are some issues in
terms of spelling and
structure
The assignment
communicates the
ideas in a mostly
coherent way but there
are some errors and
some errors in
referencing which are
not accurate
The assignment is
understandable but is
communicated poorly
and referencing is
inaccurate
The assignment is
extremely poor in
terms of referencing
(inaccurate or absent)
and tends to be
incoherent or
insufficient (length) in
terms of conveying
ideas