Global Competitive

Coursework Information Sheet

To be supplied to students when they receive the coursework assignment task

Unit Co-ordinator Dr Stephen Barber

Unit Name Strategy and the Global Competitive Environment

Unit Code BSS058-6

Title of Coursework Assignment 2 : case study

% weighting of final unit grade 60

Feedback details

The university policy is that you will receive prompt feedback on your work within 10 working days of the submission date. Exceptionally where this is not achievable (for example due to staff sickness) you will be notified as soon as possible of the revised date and the reasons behind the change.

Submission Date 20 July 2018

Feedback Date 20 July 2018

Details of how to access the feedback BREO

Assignment 2. Your task

Produce an individual assignment. Informed by and consistent with the previous external analysis in Assignment 1 and the feedback given, the focus now will be on providing and evaluating strategic and marketing options for the identified organisation and making specific recommendations. You will consider its position, resources and capabilities.

· Evaluate possible strategies and justify an appropriate approach

· In brief, recommend a marketing plan

Assignment 2 will be in the form of an internal consultant’s report. The exact presentation style will be at your discretion but should be a professional, business like analytical report with an executive summary, conclusions and recommendations.  It should also use Harvard referencing.

The assignment should be 3600 words in length, (+/- 10%) The word count does not include appendices, references, bibliography, or other supporting material which are additional and do not contribute to your grade.  Include information or analysis contained in a professional business report or which are deemed as essential background for markers if you are writing about a less well-known business. Make sure the submission is a piece of critical analysis rather than the presentation of descriptive facts. It must be materially different from Assignment 1, focussed as is required on the internal strategic capabilities of the organisation.

Core learning outcomes
	On completion of this unit you should be able to:	Assessment number
1	Demonstrate an in-depth and critical knowledge of the theoretical underpinnings of marketing and strategy. Demonstrate a synthetically, analytically and persuasively deep understanding of the process of marketing and strategic analysis	1,2
2	Deploy analytical tools of strategic and marketing management in relation to both the external and internal environments of organisations to synthesise, evaluate and develop appropriate strategic and marketing options in a complex environment.	1,2

Threshold standards
Assessment number	In order to pass the assessment you will need to:
1	Collect and critically analyse, to an acceptable level, relevant data to identify the current strategic position and the constituent elements of a marketing plan of a real firm
	Select and apply relevant strategic and marketing frameworks to determine the attractiveness of an industry and distinctiveness of a firm
2	Apply consistently and critically and in-depth knowledge of strategy and marketing to propose an integrated and efficient strategy based on data collection drawn from relevant sources
	Evaluate and justify the proposed strategy and demonstrate the logical and structured approach used to develop it

· 60% Weighting towards unit grade

· Please submit your assignment to BREO in the assessments section of the BREO unit site by the stated deadline. You are allowed a single submission only so make sure you are happy with your work and that you submit the correct document.

· Feedback will be provided through BREO within 10 working days.

You will need to present your analysis and recommendations in a professional individual report of no more than 3600 words.