Literature Review

Format of the Literature Review Worksheet

Authors (Year)

Title

Journal Name

ABDC list (A*, A, B, C) or not in ABDC list

Research Objective/ Research Questions

Method (quantitative/ qualitative)

Findings

Example:

Jeng, S. (2017)

Increasing Customer Purchase Intention Through Product Return Policies : The Pivotal Impacts of Retailer Brand Familiarity and Product Categories.

Journal of Retailing and Consumer Services

ABDC (A)

This study gauges customer perspectives to investigate how return policy generosity (the degree to which a retailer imposes minimal restrictions on returns) influences customer-perceived value and customer purchase intention.

Quantitative: Experiment

The results show that return policy generosity increases customer purchase intention by enhancing the perceived value of the policy. Lesser-known retailers benefit more from generous return policies than their well-known competitors, particularly when a product requires significant return effort. As brand familiarity increases, consumers tend to have higher purchase intention on brand-related products.