Case in Marketing
Imagine you were a consumer thinking about buying a 3-D TV.
1- First, quickly at a glance, what TV do you think you would buy.
Answer 1:
. 2- On what criteria do you think you based that decision
Only explain how to answer Q 2: Try these decision-making processes, see what brand results for each, and see how confident you feel about the resulting brand suggested from each approach:
Answer 2:
3- What attribute do you find least informative? Eliminate that row. Continue to do so until a clear brand winner emerges.
Answer 3:
4- Which brand of TV would seem to be riskiest to buy? Eliminate it. Continue until an obvious choice results.
Answer 4:
5- If you made a price-based decision, would you be happy.
Answer 5:
.6- How would your final brand choice define you
Only explain how to answer Q 6: Which of these criteria wouldn’t have concerned you? How similar was this thought process to your natural analysis? How can you find out if your consumers think along these lines?