Final FMM
Milestone Three: Merchandise Replenishment Plan
In Task 7-2, you will develop the merchandise replenishment plan for your fashion business. You will submit a complete, polished artifact containing all of the main elements of the final product. It should reflect the incorporation of feedback gained throughout the course. This milestone will be graded using the Final Project Rubric.
You have been hard at work implementing the merchandise strategy of your business, and the general merchandise manager (GMM) is ready to review your merchandising plans for the upcoming season. However, there is one last component to be completed: the merchandise replenishment plan. This plan is very important because it assures management that all the great merchandise you have planned to offer will get to the store at the right time for customers to purchase.
Use the calendars provided to indicate the following:
1. First delivery for the season and the exact merchandise being delivered including merchandise category and number of units entered in the calendar on the delivery dates. Refer to your merchandise assortment plan from Milestone Two.
2. Indicate all subsequent deliveries you plan for the season including merchandise category and number of units entered in the calendar on the delivery dates. You must indicate at least four additional deliveries. Remember that the merchandise you are planning must be enough to last for six months, which means all of it cannot be delivered on the same day or in close proximity because you have to give customers an opportunity to purchase what is initially delivered at the beginning of the season.
NOTE: All deliveries are limited to any four months during the fall/winter season which runs from August 1 through January 31.
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In a two-page summary, address the following questions:
1. Are you going to use traditional or quick response deliveries? Explain your choice. NOTE: Traditional delivery entails ordering at the beginning of the season with little to no reorders. Quick response delivery entails replenishing merchandise as needed on an on-going basis.
2. Do you plan to reorder any merchandise during the fall/winter season? Why or why not? If you do plan to reorder, indicate what merchandise categories and why.
3. Provide an explanation of the delivery plan you have created using the merchandise delivery calendars. Be sure to explain why you chose your delivery dates and the number of deliveries. Consider the holidays and events that occur during the fall/winter season that may have an impact on your target customers’ buying habits.
Final Project Rubric
Requirements of submission: Written components of projects must follow these formatting guidelines when applicable: double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. Milestone One should be 3 pages in length. The summaries associated with Milestone Two and Milestone Three should be 2 pages in length.
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Critical Elements |
Exemplary (100%) |
Proficient (85%) |
Needs Improvement (55%) |
Not Evident (0%) |
Value |
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Merchandise Strategy
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Provides a comprehensive marketing strategy plan that includes a well-developed overview of the business, a detailed profile of the store’s target market, six merchandise categories clearly mapped to the target audience, and a pricing strategy supported by the retail format and retail position/image |
Provides a marketing strategy plan that includes an overview of the business, a profile of the store’s target market, most of the six merchandise categories mapped to the target audience, and a pricing strategy mostly supported by the retail format and retail position/image
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Provides a marketing strategy plan that somewhat includes an overview of the business and a profile of the store’s target market; six merchandise categories may or may not be mapped to the target audience and a pricing strategy is somewhat supported by the retail format and retail position/image |
Provides a very limited marketing strategy plan that does not contain main elements and requirements
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30 |
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Merchandise Assortment and Allocation Plans |
Provides a well-thought-out and appropriate merchandise assortment and allocation plan. Six merchandise categories are appropriately matched to the target customer; the model stock and allocation tables are well developed. Assortment distribution in the allocation plan totals 2,500, and merchandise categories have appropriate unit amounts |
Provides an appropriate merchandise assortment and allocation plan. Six merchandise categories are appropriately matched to the target customer; the model stock and allocation tables are developed. Assortment distribution in the allocation plan totals 2,500, and merchandise categories have appropriate unit amounts |
Provides a somewhat appropriate merchandise assortment and allocation plan. Six merchandise categories are matched to the target customer; the model stock and allocation tables are developed. Assortment distribution in the allocation plan totals 2,500, and merchandise categories have unit amounts
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Provides a very limited assortment and allocation plan that does not contain main elements and requirements
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30 |
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Merchandise Replenishment Plan
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Provides a comprehensive merchandise replenishment plan that ensures merchandise offered will get to the store at the appropriate time. Provides a detailed explanation of the delivery plan created using the merchandise delivery calendars
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Provides a merchandise replenishment plan that assures merchandise offered will get to the store at the appropriate time. Provides an explanation of the delivery plan created using the merchandise delivery calendars
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Provides a somewhat developed merchandise replenishment plan that may not show merchandise offered will get to the store at the appropriate time. Attempts to provide an explanation of the delivery plan created using the merchandise delivery calendars |
Provides a very limited merchandise replenishment plan that does not contain main elements and requirements
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30 |
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Writing (Mechanics/Citations) |
No errors related to organization, grammar and style, and citations |
Minor errors related to organization, grammar and style, and citations |
Some errors related to organization, grammar and style, and citations |
Major errors related to organization, grammar and style, and citations |
10 |
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Earned Total |
100 |