Strategic Plan and Self-Reflection Summary
HARLEY DAVIDSON INC.
COMPANY INTRODUCTION
Harley Davidson is the Global market leader in the motorcycle industry
It’s the fifth largest company in the motorcycle industry
The vision statement in 2009 was
“The company accomplish the dreams of travelling around the world of their customers that was inspired by different roads of the world. It enhance the desire for travelling for the customers so they can express their independence”
ORGANIZATIONAL STRUCTURE
The organization structure of the company consist of centralized structure and control leadership style of management
The company maintain an organization structure according to the current focus on the motorcycle market in developed countries and also that suits to them
The organizational structure consist of three components
Function Based group
Centralization
Global Hierarchy
PRODUCTS
The company have two product lines; one is the Motorcycles and Related Products and the second one is Financial services
The Motorcycle Division produces customized, adventurous and high quality motorcycles
The Financial Services provides financing to their dealerships and retailers
The Dealership are existing in all other countries in the world and sell different type of Motorcycles and other Harley products.
It started its operation internationally starting by USA and than European market and than expanded to Asian market in 2009
NEW PRODUCTS, MARKET AND CUSTOMERS
According to 2009, the company transforming its development of product and also devotes their focus on their loyal customers
The company in 2009 decided to enter Asian market by entering India at first.
They are starting focusing on the new segment young adults (under age 35) who mostly like their product Iron 883.
From this the women especially aged 35 and 37 are getting more attracted towards motorcycles
They started to make a new image that motorcycles suits to all type of riders and believe that every customers is a custom itself.
REVENUES AND NET PROFIT
| YEAR (2009) | Revenue | PROFIT |
| Motorcycle and Related Product Revenue | $4,287,130 | (55,116) |
Financial Depression in 2008 had lead many companies to losses, Harley was also one of the company who faces a loss in that period but was able to cope with that period and now has remain the brand leader in the motorcycle industry.